---
title: For you after the war
url: https://propagandaarchive.org/collection/for-you-after-the-war-spending-power-1944/
description: 'War bond allotment poster aimed at servicemen: a large pointing hand marked ''SP'' and three small drawings (a shore-patrol sailor with a club, pajamas.'
section: Collection
---

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3. For you after the war

[![For you after the war, 1944 US poster: War bond allotment poster aimed at servicemen](https://propagandaarchive.org/collection/images/for-you-after-the-war-spending-power-1944.jpg)](https://propagandaarchive.org/collection/images/for-you-after-the-war-spending-power-1944.jpg)

# For you after the war

War bond allotment poster aimed at servicemen: a large pointing hand marked 'SP' and three small drawings (a shore-patrol sailor with a club, pajamas, a stack of dollar bills) captioned 'NOT shore patrol, NOT silk pajamas, it's SPENDING POWER!'. The tell is the abbreviation SP, given a new meaning (spending power) in place of its military meaning.

## Propaganda techniques used in this poster

[Semantic hijacking](https://propagandaarchive.org/techniques/semantic-hijack/)

## Text on the object

Original (English) · read from the image, not independently checked

```
For YOU
after the war
SP
NOT shore patrol...
NOT silk pajamas...
it's SPENDING POWER!
SP
Here is an essential item for you and for every man in the service. Convert your present EARNING POWER into post-war SPENDING POWER! A War Bond Allotment is the answer.
YOUR DISBURSING OFFICER
WILL GLADLY ASSIST YOU
[imprint: U. S. GOVERNMENT PRINTING OFFICE : 1944-O-603411]
```

[← For the land's sake! Terracing and contour farming](https://propagandaarchive.org/collection/for-the-lands-sake-terracing-1944/) [For your comfort, why waste them? →](https://propagandaarchive.org/collection/for-your-comfort-why-waste-them-1944/)

## More propaganda examples that use the same techniques

- [Punch, 'The Jamaica Question' (Tenniel), 23 December 1865](https://propagandaarchive.org/collection/punch-jamaica-question-1865/) (United Kingdom · Dec 23, 1865 · Name-calling, Semantic hijacking). Content note: Full-page period caricature of a Black Jamaican man, a white planter and a clergyman, made in the context of the 1865 Morant Bay killings.
- [Re-construction, or 'a white man's government'](https://propagandaarchive.org/collection/reconstruction-white-mans-government-currier-ives-1868/) (United States · 1868 · Semantic hijacking). Content note: 1868 pro-Grant print with a racial slur and dialect in its printed speech.
- [True democracy is safe! (Puck)](https://propagandaarchive.org/collection/puck-true-democracy-is-safe-palmer-1896/) (United States · Sep 30, 1896 · Semantic hijacking)
- [Mr. John Dillon, M.P., on recruiting in Ireland. Join an Irish regiment to-day](https://propagandaarchive.org/collection/john-dillon-on-recruiting-in-ireland-1915/) (United Kingdom · 1915 · Testimonial, Semantic hijacking)
- [Auch die Geduld hat ein Ende (Even Patience Has an End), German-language leaflet for German soldiers](https://propagandaarchive.org/collection/allied-leaflet-auch-die-geduld-hat-ein-ende-1918/) (Transnational · 1918 · Scapegoating, Semantic hijacking)
- [Die Wacht am Rhein (The Watch on the Rhine)](https://propagandaarchive.org/collection/die-wacht-am-rhein-the-watch-on-the-rhine-1918/) (United States · 1918 · Semantic hijacking, Transfer)
- [Battle for Fuel: Use Less Coal & Coke](https://propagandaarchive.org/collection/battle-for-fuel-use-less-coal-coke-uk-1939/) (United Kingdom · 1939 · Semantic hijacking)
- [The Battle for Fuel: Use less water](https://propagandaarchive.org/collection/uk-battle-for-fuel-use-less-water-1939/) (United Kingdom · 1939 · Semantic hijacking)