---
title: 'For Your Own Sake, For the Sake of Those You Love: Hold On to Uncle Sam''s Insurance'
url: https://propagandaarchive.org/collection/for-your-own-sake-hold-on-to-uncle-sams-insurance-1918/
description: A uniformed soldier stands between a young woman and an older woman, an arm around each, while all three look down at a document.
section: Collection
---

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3. For Your Own Sake, For the Sake of Those You Love: Hold On to Uncle

[![For Your Own Sake, For the Sake of Those You Love: Hold On to Uncle Sam's Insurance, 1918 US poster: A uniformed soldier](https://propagandaarchive.org/collection/images/for-your-own-sake-hold-on-to-uncle-sams-insurance-1918.jpg)](https://propagandaarchive.org/collection/images/for-your-own-sake-hold-on-to-uncle-sams-insurance-1918.jpg)

# For Your Own Sake, For the Sake of Those You Love: Hold On to Uncle Sam's Insurance

A uniformed soldier stands between a young woman and an older woman, an arm around each, while all three look down at a document. The text asks soldiers to keep up their government insurance premiums monthly, noting it remains good after return to civil life. The tell of transfer is the family tableau, which attaches the administrative task of paying premiums to affection and duty toward relatives.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
SERVICE SERIES No. 17

For Your Own Sake

For The Sake Of Those You Love
Hold On To Uncle Sam's Insurance
It is good after you are back in civil life.
Pay Your Premiums Every Month

[signature:] Gordon Grant Capt. U.S.A.
```

Signature read as 'Gordon Grant, Capt. U.S.A.'.

[← Food Will Win the War: Official Pictures of the United States Food Administration Are Shown at This Theatre](https://propagandaarchive.org/collection/food-will-win-the-war-official-pictures-theatre-1918/) [Foremost! The Engineers Need Skilled Mechanics and Tradesmen →](https://propagandaarchive.org/collection/foremost-the-engineers-need-skilled-mechanics-1918/)

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