---
title: Franco portraits carried through Salamanca's Plaza Mayor to celebrate the fall of Gijón, 1937
url: https://propagandaarchive.org/collection/francoist-parade-franco-portraits-salamanca-1937/
description: 'Photograph of a parade in the Plaza Mayor of Salamanca marking the Nationalist capture of Gijón: uniformed marchers carry five identical half-tone…'
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

**Content note:** Photograph of a 1937 Nationalist parade with mass arm-raised salutes and portraits of Franco. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was)

[![Franco portraits carried through Salamanca's Plaza Mayor to celebrate the fall of Gijón, 1937](https://propagandaarchive.org/collection/images/francoist-parade-franco-portraits-salamanca-1937.jpg)](https://propagandaarchive.org/collection/images/francoist-parade-franco-portraits-salamanca-1937.jpg)

# Franco portraits carried through Salamanca's Plaza Mayor to celebrate the fall of Gijón, 1937

Photograph of a parade in the Plaza Mayor of Salamanca marking the Nationalist capture of Gijón: uniformed marchers carry five identical half-tone portraits of Franco on poles, flanked by banners, while crowds at the sides and in the foreground raise their arms in salute. The tell: identical portraits and massed arm-raising turn a military victory into a ritual of personal allegiance, with the size of the crowd displayed as part of the message.

## Text on the object

Checked for printed text

No legible printed text; the photograph was checked and the portraits and banners carry no readable words.

Banners at the right and background are visible but carry no legible lettering at this resolution.

[← ¡Arriba España! (Falange poster drawing, about 1937)](https://propagandaarchive.org/collection/arriba-espana-falange-drawing-1937/) [新生活運動標語彙編 (Compilation of New Life Movement Slogans), page of the president's own slogans →](https://propagandaarchive.org/collection/new-life-movement-slogans-1937/)

## Using the same techniques

- [Our job is to beat the Hun. Vote Union Government (Canada, 1917 election)](https://propagandaarchive.org/collection/our-job-is-to-beat-the-hun-union-government-1917/) (Canada · 1917 · Name-calling, Identity fusion). Content note: Ethnic slur ('Hun') for Germans in the slogan.
- [Julistus (Proclamation): Red Guard committee denies rumours and orders rumour-spreaders arrested](https://propagandaarchive.org/collection/punakaarti-julistus-huhut-1918/) (Finland · 1918 · Identity fusion)
- [Salzburg 20-Kronen "Anschluss" voucher (1921)](https://propagandaarchive.org/collection/salzburg-anschluss-voucher-20-kronen-1921/) (Austria · 1921 · Identity fusion)
- [The Bombay Chronicle reports a foreign-cloth bonfire (1921)](https://propagandaarchive.org/collection/bombay-chronicle-cloth-bonfire-1921/) (British India · Jul 30, 1921 · Identity fusion, Glittering generalities)
- [L'Unione Sarda, 24 March 1929: 'Il voto di oggi, è atto di fede' (plebiscite day front page)](https://propagandaarchive.org/collection/unione-sarda-plebiscito-front-page-1929/) (Fascist Italy · Mar 24, 1929 · Identity fusion, Glittering generalities)
- [Ein Volk, ein Führer, ein Ja (One People, One Leader, One Yes)](https://propagandaarchive.org/collection/ein-volk-ein-fuehrer-ein-ja-1933/) (Nazi Germany · Nov 1933 · Identity fusion)
- [Palazzo Braschi dressed for the 1934 plebiscite: rows of "SI" around the Duce](https://propagandaarchive.org/collection/palazzo-braschi-si-1934/) (Fascist Italy · Mar 1934 · Identity fusion, Bandwagon)
- [The tricolour 'SI' ballot of the plebiscite of 25 March 1934: 'Approvate voi la lista dei deputati designati dal Gran Consiglio?'](https://propagandaarchive.org/collection/scheda-plebiscito-si-1934/) (Fascist Italy · Mar 25, 1934 · Transfer, Identity fusion)