--- title: '"Werbung für unsere Parteipresse": subscription-drive board, IFA tractor works, Nordhausen' url: https://propagandaarchive.org/collection/gdr-ifa-nordhausen-party-press-board-1951/ description: Four men in work clothes read a leaflet in front of a wooden board headed 'Advertising for our party press'. section: Collection --- [Collection](https://propagandaarchive.org/collection/) [!["Werbung für unsere Parteipresse": subscription-drive board, IFA tractor works, Nordhausen](https://propagandaarchive.org/collection/images/gdr-ifa-nordhausen-party-press-board-1951.jpg)](https://propagandaarchive.org/collection/images/gdr-ifa-nordhausen-party-press-board-1951.jpg) # "Werbung für unsere Parteipresse": subscription-drive board, IFA tractor works, Nordhausen Four men in work clothes read a leaflet in front of a wooden board headed 'Advertising for our party press'. Party newspapers and journals are pinned to it above a hand-painted tally: a target of 455 subscribers against 178 on 30 March, and at the foot the line 'Werde auch Du ein A-' ('You too become a ...', cut off by the men in front). The public running count and the 'you too' address ask each worker to join the number who have already signed. - **Date:** April 7, 1951 - **Period:** [Cold War](https://propagandaarchive.org/collection/#era=cold-war) - **Made by:** SED works organisation at the IFA-Schlepperwerke (tractor works), Nordhausen; photographed for ADN-Zentralbild (GDR state news agency), credited 'Ben-Schä.' - **Region:** [Western and Central Europe](https://propagandaarchive.org/collection/#region=western-central-europe) - **Country:** [East Germany](https://propagandaarchive.org/collection/#country=east-germany) - **Medium:** [Photograph](https://propagandaarchive.org/collection/#medium=photograph) - **Issuer type:** [Party](https://propagandaarchive.org/collection/#actor=party) - **Regime:** [German Democratic Republic](https://propagandaarchive.org/collection/#regime=german-democratic-republic) - **Leader:** [Walter Ulbricht](https://propagandaarchive.org/collection/#leader=walter-ulbricht) - **Audience:** [Domestic public](https://propagandaarchive.org/collection/#audience=domestic-public) - **Purpose:** [Mobilize or secure compliance](https://propagandaarchive.org/collection/#purpose=mobilize-comply) - **Themes:** [Media and information](https://propagandaarchive.org/collection/#theme=media-information), [Labor](https://propagandaarchive.org/collection/#theme=labor) - **Event:** [Cold War](https://propagandaarchive.org/collection/#event=cold-war) - **Techniques:** [Bandwagon](https://propagandaarchive.org/techniques/bandwagon/) - **Source:** Identified Openly sourced: the speaker is who they say they are - **Source:** [Bundesarchiv (German Federal Archive), Bild 183-10294-0001, via Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Bundesarchiv_Bild_183-10294-0001%2C_Nordhausen%2C_SED-Propaganda_in_IfA-Werk.jpg), retrieved September 29, 2026 - **Rights:** CC BY-SA 3.0 de (Bundesarchiv release via Wikimedia Commons; file page states licence and attribution) Bundesarchiv, Bild 183-10294-0001 / CC-BY-SA 3.0 ## Text on the object Original (German) · read from the image, not independently checked ``` [Top of board:] Werbung für unsere Parteipresse [Main panel, hand-painted:] Wir haben uns [line partly overpainted, illegible] Soll von 455 Abonnenten Der Stand unserer W[...] am 30.3. zeig[...] 178 Abon[...] [Foot of board:] Werde auch Du ein A[...] [Side panel:] ES LEBE DAS KAMPFBÜND[...] ALLER [...] [Newspaper and journal mastheads:] NEUES DEUTSCHLAND Für dauerhaften Frieden, für Volksdemokratie! Neuer Weg EINHEIT ``` English translation (machine translation by Claude, not verified by a fluent reader) ``` [Top of board:] Advertising for our party press [Main panel, hand-painted:] We have [set] ourselves [line partly overpainted, illegible] target of 455 subscribers The state of our a[dvertising ...] on 30.3. show[s ...] 178 subscri[bers ...] [Foot of board:] You too become a s[ubscriber ...] [Side panel:] LONG LIVE THE FIGHTING ALLIANCE [...] OF ALL [...] [Newspaper and journal mastheads:] NEW GERMANY For a lasting peace, for people's democracy! New Way UNITY ``` Read from the committed image and magnified crops. Text is cut off on the right by the workers standing in front of the board and by the frame; only visible letters are transcribed. 'Wir haben uns' is followed by a line that appears to have been painted over, and the large 'Soll' is read as written; the bracketed 'set' in the translation is not on the board. 'Neues Deutschland', 'Neuer Weg' and 'Einheit' are titles of periodicals and are translated for reference only. [← You Are a Filipino / My Dear Son (voting poster sheet for the Philippines)](https://propagandaarchive.org/collection/you-are-a-filipino-my-dear-son-1951/) [Freedom-Gram: Help Truth Fight Communism →](https://propagandaarchive.org/collection/freedom-gram-1952/) ## Using the same techniques - [Consult of the doctors on the grave illness of the Grand Sultan (Consult vande medicijnen inde swaere siekte vanden grooten Sultaen)](https://propagandaarchive.org/collection/consult-of-the-doctors-sick-sultan-antwerp-1683/) (Spanish Netherlands · 1683 · Transfer, Bandwagon) - [Das ganze Deutschland soll es sein. Haut sie auf den Chassepot! (German broadsheet song and caricature, Franco-Prussian War)](https://propagandaarchive.org/collection/das-ganze-deutschland-soll-es-sein-chassepot-1870/) (North German Confederation · 1870 · Bandwagon, Name-calling) - [Boletín nuevo: Noticias importantes (New Bulletin: Important News), Revolución del Parque](https://propagandaarchive.org/collection/boletin-nuevo-revolucion-del-parque-1890/) (Argentina · Jul 29, 1890 · Bandwagon, Name-calling) - [¡¡Glorias de México!! Porfirio Díaz y Ramón Corral, electos por el voto unánime del pueblo (Glories of Mexico!! Porfirio Díaz and Ramón Corral, Elected by the Unanimous Vote of the People)](https://propagandaarchive.org/collection/glorias-de-mexico-diaz-corral-1904/) (Mexico · 1904 · Glittering generalities, Bandwagon) - [La vuelta del desterrado (The Return of the Exile)](https://propagandaarchive.org/collection/la-vuelta-del-desterrado-vanegas-arroyo-1911/) (Mexico · 1911 · Glittering generalities, Bandwagon) - [Saludo y felicitación al Señor D. Francisco I. Madero al tomar posesión de la presidencia (Salute and Congratulations to Francisco I. Madero on Taking the Presidency)](https://propagandaarchive.org/collection/saludo-madero-1911/) (Mexico · Nov 6, 1911 · Glittering generalities, Bandwagon) - [The Menace front page, 12 April 1913 (Aurora, Missouri)](https://propagandaarchive.org/collection/the-menace-front-page-1913/) (United States · Apr 12, 1913 · Bandwagon, Scapegoating). Content note: Anti-Catholic newspaper front page with a skull-and-crossbones emblem labelled 'Temporal Power' and claims of a Roman Catholic conspiracy. - [Vote Against Woman Suffrage](https://propagandaarchive.org/collection/georgia-vote-against-woman-suffrage-1915/) (United States · 1915 · Fear appeal, Bandwagon)