---
title: 'Produce for Victory: Good isn''t enough'
url: https://propagandaarchive.org/collection/good-isnt-enough-produce-for-victory-1942/
description: 'Colour photographic poster: a smiling worker in a soft hat and striped overalls. Tagged by technique, with source and rights.'
section: Collection
---

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3. Produce for Victory: Good isn't enough

[![Produce for Victory: Good isn't enough, 1942 US poster: Colour photographic poster](https://propagandaarchive.org/collection/images/good-isnt-enough-produce-for-victory-1942.jpg)](https://propagandaarchive.org/collection/images/good-isnt-enough-produce-for-victory-1942.jpg)

# Produce for Victory: Good isn't enough

Colour photographic poster: a smiling worker in a soft hat and striped overalls. The quotation, spoken as a workman, says 'good' (underlined in print) is not enough and that the job must be done so well that the enemy 'will never know what hit them'. Technique: plain-folks, with a testimonial-style quotation from an unnamed speaker.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Testimonial](https://propagandaarchive.org/techniques/testimonial/)

## Text on the object

Original (English) · read from the image, not independently checked

```
"We're doing a good job. Sure! But
'good' isn't enough. We've got to do
our job so damn well that the enemy
will never know what hit them . . ."

PRODUCE FOR VICTORY!
[imprint:] Copyright 1942 - The Sheldon-Claire Co., 520 North Michigan Ave., Chicago
[imprint:] Lithographed in U.S.A. Form No. 24
```

[← Good child-labor legislation promotes the health and welfare of children](https://propagandaarchive.org/collection/good-child-labor-legislation-maps-1942/) [Good news from home: Tanks, planes, guns, ships. More production →](https://propagandaarchive.org/collection/good-news-from-home-more-production-1942/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)