---
title: Groundwork for Victory, Grow More in '44
url: https://propagandaarchive.org/collection/groundwork-for-victory-texaco-1944/
description: 'Garden-campaign poster: a worn work boot presses a garden fork into turned soil beside a white house and picket fence.'
section: Collection
---

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3. Groundwork for Victory, Grow More in '44

[![Groundwork for Victory, Grow More in '44, 1944 US poster: Garden-campaign poster](https://propagandaarchive.org/collection/images/groundwork-for-victory-texaco-1944.jpg)](https://propagandaarchive.org/collection/images/groundwork-for-victory-texaco-1944.jpg)

# Groundwork for Victory, Grow More in '44

Garden-campaign poster: a worn work boot presses a garden fork into turned soil beside a white house and picket fence, under the headline 'Groundwork for Victory' and 'Grow More in '44'. The sponsor's Texaco star sits beside the Garden V for Victory emblem, tying the company name to the national gardening effort (transfer); the slogan relies on a broad virtue word (victory).

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
Groundwork for Victory
TEXACO
GARDEN V FOR VICTORY
GROW MORE IN '44
[signature: illegible, lower left of picture]
```

[← Good soldier](https://propagandaarchive.org/collection/good-soldier-wac-1944/) [Have You Really Tried to Save Gas by Getting Into a Car Club? →](https://propagandaarchive.org/collection/have-you-really-tried-car-club-1944/)

## More propaganda examples that use the same techniques

- [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer)
- [Clay cylinder with the Ehulhul inscription of Nabonidus, king of Babylon, describing work on three temples](https://propagandaarchive.org/collection/cylinder-nabonidus-ehulhul-inscription-555bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial)
- [Glazed-brick panel with a striding lion, from Babylon (reign of Nebuchadnezzar II)](https://propagandaarchive.org/collection/ishtar-gate-panel-striding-lion-nebuchadnezzar-ii-604bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Limestone relief block of Ramesses II wearing the White Crown, a jubilee relief from his temple at Herakleopolis](https://propagandaarchive.org/collection/jubilee-relief-ramesses-ii-herakleopolis-met-05-4-256/) (New Kingdom Egypt · 0000 · Transfer)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Egyptian alabaster jar inscribed with the name of Xerxes the Great in four languages (Old Persian, Elamite, Babylonian, Egyptian), 486 to 466 BCE](https://propagandaarchive.org/collection/xerxes-jar-four-languages-486bce/) (Achaemenid Empire · 0000 · Transfer)