---
title: Guarding Vital Transportation Lines! Oldsmobile Service
url: https://propagandaarchive.org/collection/guarding-vital-transportation-lines-oldsmobile-us-1942/
description: A magazine advertisement shows an Oldsmobile service man in cap and bow tie saluting in front of an aerial view of rows of vehicles.
section: Collection
---

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3. Guarding Vital Transportation Lines! Oldsmobile Service

[![Guarding Vital Transportation Lines! Oldsmobile Service, 1939 US advertisement: A magazine advertisement shows an Oldsmobile](https://propagandaarchive.org/collection/images/guarding-vital-transportation-lines-oldsmobile-us-1942.jpg)](https://propagandaarchive.org/collection/images/guarding-vital-transportation-lines-oldsmobile-us-1942.jpg)

# Guarding Vital Transportation Lines! Oldsmobile Service

A magazine advertisement shows an Oldsmobile service man in cap and bow tie saluting in front of an aerial view of rows of vehicles, under 'Guarding vital transportation lines!'. The tell is a military salute and 'Battle of Transportation' wording attached to car servicing (transfer), with 'your patriotic duty' and 'for your country' as virtue terms for a commercial service (glittering generalities). It is a commercial advertisement, not a government poster.

## Propaganda techniques used in this advertisement

[Transfer](https://propagandaarchive.org/techniques/transfer/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
FOR VICTORY, BUY UNITED STATES WAR BONDS!

GUARDING
VITAL TRANSPORTATION LINES!

THOUSANDS OF OLDSMOBILE SERVICE
MECHANICS KEEP WATCHFUL CARE OVER CARS
THAT CANNOT BE REPLACED

IN a nation geared to a war-time tempo, transportation plays a vital role. [body text continues: ... your patriotic duty to keep that automobile in condition ... See him ... and save your car ... for yourself and for your country.]

OLDSMOBILE SERVICE
AND SERVICE FOR ALL MAKES OF CARS

OLDSMOBILE DEALERS of AMERICA
"IN SERVICE FOR THE NATION"
```

[← Guardian of Britain's Northern Trade Routes](https://propagandaarchive.org/collection/guardian-of-britains-northern-trade-routes-uk-1939/) [A Gunner of the Fleet Air Arm →](https://propagandaarchive.org/collection/gunner-of-the-fleet-air-arm-uk-1939/)

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