---
title: 'Братерство, рівність. Чу-чу! Гидь московська! (Fraternity, Equality. Shoo! Muscovite Filth!): Ukrainian People''s Republic leaflet-poster'
url: https://propagandaarchive.org/collection/gyd-moskovska-upr-1917/
description: 'A man in a long traditional coat and sash, seen from behind with a pitchfork and sabre, faces two horned, shaggy, demon-like figures: one wears a…'
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

[![Братерство, рівність. Чу-чу! Гидь московська! (Fraternity, Equality. Shoo! Muscovite Filth!): Ukrainian People's Republic leaflet-poster](https://propagandaarchive.org/collection/images/gyd-moskovska-upr-1917.jpg)](https://propagandaarchive.org/collection/images/gyd-moskovska-upr-1917.jpg)

# Братерство, рівність. Чу-чу! Гидь московська! (Fraternity, Equality. Shoo! Muscovite Filth!): Ukrainian People's Republic leaflet-poster

A man in a long traditional coat and sash, seen from behind with a pitchfork and sabre, faces two horned, shaggy, demon-like figures: one wears a double-headed eagle emblem on its chest, the other a shackle on its wrist and a sabre. The header pairs the revolutionary slogan 'Fraternity, equality' with the bottom line 'Shoo! Muscovite filth!', so the printed label, not an argument, marks the imperial Russian side as vermin to be driven off.

- **Date:** 1917
- **Period:** [First World War](https://propagandaarchive.org/collection/#era=wwi)
- **Made by:** Vernyhora publishing house, Kyiv (Ukrainian national-revolution prints of the Central Rada period); artist Bohush Shippikh
- **Region:** [Eastern Europe and Eurasia](https://propagandaarchive.org/collection/#region=eastern-europe-eurasia)
- **Country:** [Ukrainian People Republic](https://propagandaarchive.org/collection/#country=ukrainian-people-republic)
- **Medium:** [Poster](https://propagandaarchive.org/collection/#medium=poster)
- **Issuer type:** [Mixed](https://propagandaarchive.org/collection/#actor=mixed)
- **Regime:** [Ukrainian Central Rada](https://propagandaarchive.org/collection/#regime=ukrainian-central-rada)
- **Leader:** [Volodymyr Vynnychenko](https://propagandaarchive.org/collection/#leader=volodymyr-vynnychenko)
- **Audience:** [Domestic public](https://propagandaarchive.org/collection/#audience=domestic-public)
- **Purpose:** [Demonize](https://propagandaarchive.org/collection/#purpose=demonize)
- **Themes:** [Race and ethnicity](https://propagandaarchive.org/collection/#theme=race-ethnicity), [Empire and colonialism](https://propagandaarchive.org/collection/#theme=empire-colonialism)
- **Event:** [Ukrainian Revolution 1917](https://propagandaarchive.org/collection/#event=ukrainian-revolution-1917)
- **Techniques:** [Name-calling](https://propagandaarchive.org/techniques/name-calling/)
- **Source:** Identified Openly sourced: the speaker is who they say they are
- **Source:** [Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Богуш_Шіппіх_-_Братерство,_рівність._Чу-чу!_Гидь_московська!_(1917).png), retrieved September 29, 2026
- **Rights:** Public domain (published 1917 in Kyiv; Commons: PD-Ukraine, and published before 1931) Bohush Shippikh, published by Vernyhora, Kyiv, 1917; via Wikimedia Commons.

## Text on the object

Original (Ukrainian) · read from the image, not independently checked

```
БРАТЕРСТВО [ornament] РІВНІСТЬ

Чу-Чу! ГИДЬ МОСКОВСЬКА!

[artist's monogram at bottom left: Богуш Шіппіх, partly legible]
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
FRATERNITY [ornament] EQUALITY

Shoo-shoo! MUSCOVITE FILTH!

[artist's monogram at bottom left: Bohush Shippikh, partly legible]
```

'Чу-чу' is an interjection used to drive off animals; 'гидь' is a strongly pejorative word for something loathsome or vile. The small monogram at bottom left is read as the artist's name and is only partly legible at the committed resolution. The committed image is the 500 px Wikimedia thumbnail, since the upload host was refusing downloads.

[← Gee!! I Wish I Were a Man, I'd Join the Navy](https://propagandaarchive.org/collection/gee-i-wish-i-were-a-man-1917/) [He Can't Put It Out →](https://propagandaarchive.org/collection/he-cant-put-it-out-1917/)

## Using the same techniques

- [Passional Christi und Antichristi: the emperor kisses the pope's foot (leaf 'Antichristus')](https://propagandaarchive.org/collection/passional-christi-antichristi-emperor-kisses-pope-1521/) (1521 · Name-calling, Card stacking)
- [Ondersoeckt de Geesten, ofse van den Duyvel syn, of niet (the De Witt brothers as devils)](https://propagandaarchive.org/collection/ondersoeckt-de-geesten-de-witt-devils-1672/) (1672 · Scapegoating, Name-calling)
- [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (1746 · Name-calling, Transfer)
- [The Bloody Massacre perpetrated in King Street Boston on March 5th 1770 by a party of the 29th Regt.](https://propagandaarchive.org/collection/revere-bloody-massacre-king-street-1770/) (Mar 1770 · Name-calling, Card stacking)
- [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (1791 · Name-calling, Transfer)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Jan 12, 1793 · Fear appeal, Name-calling)
- [Exit Liberté a la Francois! or Buonaparte closing the Farce of Egalité, at St. Cloud (James Gillray)](https://propagandaarchive.org/collection/exit-liberte-buonaparte-gillray-1799/) (Nov 21, 1799 · Name-calling)
- [Van Moscouw tot Elba moest ik wyken (From Moscow to Elba I had to give way), Napoleon caricature by Wijnand Esser](https://propagandaarchive.org/collection/van-moscouw-tot-elba-napoleon-esser-1814/) (1814 · Name-calling)