---
title: Happy Cham Mother Bathing Her Baby
url: https://propagandaarchive.org/collection/happy-cham-mother-bathing-her-baby-1965-1969/
description: A sepia photograph of a smiling Cham mother holding a baby standing in a washtub carries a purple text panel (code SP-2065) saying the mother is happy
section: Collection
---

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3. Happy Cham Mother Bathing Her Baby

[![Happy Cham Mother Bathing Her Baby, 1965 US poster: A sepia photograph of a smiling Cham mother holding a baby standing](https://propagandaarchive.org/collection/images/happy-cham-mother-bathing-her-baby-1965-1969.jpg)](https://propagandaarchive.org/collection/images/happy-cham-mother-bathing-her-baby-1965-1969.jpg)

# Happy Cham Mother Bathing Her Baby

A sepia photograph of a smiling Cham mother holding a baby standing in a washtub carries a purple text panel (code SP-2065) saying the mother is happy because she has a plump, clean and healthy child, and urging parents to bathe their children every day. A handwritten-style block of Cham script appears at the top left. The appeal pairs an emotive portrait with a one-line hygiene instruction.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (Vietnamese) · read from the image, not independently checked

```
[Cham script text, not transcribed]

• NGƯỜI MẸ CHÀM NÀY RẤT VUI SƯỚNG VÌ CÓ ĐỨA CON NGỘ NGHĨNH, SẠCH SẼ VÀ KHOẺ MẠNH.
• HÃY TẮM RỬA CHO CON CÁI MỖI NGÀY !
• CHÚNG SẼ ĐƯỢC SẠCH SẼ VÀ KHOẺ MẠNH.

SP-2065
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
[Cham script text, not transcribed]

• THIS CHAM MOTHER IS VERY HAPPY BECAUSE SHE HAS A CHARMING, CLEAN AND HEALTHY CHILD.
• BATHE YOUR CHILDREN EVERY DAY!
• THEY WILL BE CLEAN AND HEALTHY.

SP-2065
```

[← Hanoi Officials Propaganda Poster (Cán bộ ... thì do Hà Nội huấn luyện và gửi xuyên qua các đường xâm nhập)](https://propagandaarchive.org/collection/hanoi-officials-propaganda-poster-cadres-1965/) [Happy Days Return for the People of Long Huu Village →](https://propagandaarchive.org/collection/happy-days-return-long-huu-1965-1969/)

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- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
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- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)