---
title: He Gives Wings to the B-25's... He Works for Victory on Elgin Time!
url: https://propagandaarchive.org/collection/he-gives-wings-to-the-b-25s-elgin-watches-us-1942/
description: A magazine advertisement shows a night scene of a B-25 bomber and fuel truck above a smiling aircraft plant foreman holding plans.
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. He Gives Wings to the B-25's... He Works for Victory on Elgin Time!

[![He Gives Wings to the B-25's... He Works for Victory on Elgin Time!, 1939 US advertisement: A magazine advertisement shows](https://propagandaarchive.org/collection/images/he-gives-wings-to-the-b-25s-elgin-watches-us-1942.jpg)](https://propagandaarchive.org/collection/images/he-gives-wings-to-the-b-25s-elgin-watches-us-1942.jpg)

# He Gives Wings to the B-25's... He Works for Victory on Elgin Time!

A magazine advertisement shows a night scene of a B-25 bomber and fuel truck above a smiling aircraft plant foreman holding plans, under 'He gives wings to the B-25's', for Elgin watches. The tell is a named worker vouching 'I rely plenty on my Elgin watch' (testimonial) and bomber output and a war-bond stamp placed beside a commercial product (transfer). It is a commercial advertisement, not a government poster.

## Propaganda techniques used in this advertisement

[Testimonial](https://propagandaarchive.org/techniques/testimonial/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
He gives wings
to the B-25's...

He works for Victory on Elgin time!

DAY AND NIGHT, off the assembly lines they come... B-25's... "Flying Fortresses"... "Lightnings"... "Thunderbolts". [body text continues; FEWER ELGINS FOR CIVILIANS!; caption naming Raymond Roane of North American Aviation: "Time is the big factor here," he says, "you can bet I rely plenty on my Elgin watch!"]

ELGIN
Greatest Name in American Fine Watchmaking since 1865

ON BOTH FRONTS TODAY - ELGIN SERVES!

FOR VICTORY BUY UNITED STATES WAR BONDS AND STAMPS
```

[← A Gunner of the Fleet Air Arm](https://propagandaarchive.org/collection/gunner-of-the-fleet-air-arm-uk-1939/) [Help Britain Finish the Job! →](https://propagandaarchive.org/collection/help-britain-finish-the-job-wootton-1939/)

## More propaganda examples that use the same techniques

- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Tomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE](https://propagandaarchive.org/collection/dna-inscription-darius-i-naqsh-e-rustam-490bce/) (Achaemenid Empire · 0000 · Testimonial, Card stacking)
- [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial)
- [Bronze sestertius of Gaius (Caligula), reverse S P Q R P P OB CIVES SERVATOS in an oak wreath](https://propagandaarchive.org/collection/sestertius-caligula-ob-cives-servatos-0037/) (Roman Empire · 0037 · Testimonial, Transfer)
- [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities)
- [Seljuq gold dinar of Sanjar, dated 493 AH, with the Abbasid caliph named on one face](https://propagandaarchive.org/collection/seljuq-gold-dinar-sanjar-caliph-name-1099/) (Great Seljuk Empire · 1099 · Testimonial)
- [Estoire d'Eracles page with Bernard of Clairvaux preaching the Second Crusade in the initial (Walters W.137, fol. 180v)](https://propagandaarchive.org/collection/eracles-bernard-preaching-second-crusade-w137-1275/) (France · 1275 · Testimonial)
- [Opening page of the Estoire d'Eracles (William of Tyre in French), with the Crucifixion and Pope Urban II preaching the First Crusade in the initial (Walters W.137, fol. 1r)](https://propagandaarchive.org/collection/eracles-urban-ii-preaching-first-crusade-w137-1275/) (France · 1275 · Testimonial, Transfer)