---
title: He is counting on US!
url: https://propagandaarchive.org/collection/he-is-counting-on-us-oldsmobile-1942/
description: 'Company-sponsored production poster: a fighter plane with U.S. star markings above two circles, one showing a helmeted pilot at a gunsight and one'
section: Collection
---

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3. He is counting on US!

[![He is counting on US!, 1942 US poster: Company-sponsored production poster](https://propagandaarchive.org/collection/images/he-is-counting-on-us-oldsmobile-1942.jpg)](https://propagandaarchive.org/collection/images/he-is-counting-on-us-oldsmobile-1942.jpg)

# He is counting on US!

Company-sponsored production poster: a fighter plane with U.S. star markings above two circles, one showing a helmeted pilot at a gunsight and one a machinist at a lathe. The text joins 'his fire-power' to 'our work-power' and closes 'Let's go, everybody', a bandwagon call that ties factory work to the pilot's combat.

## Propaganda techniques used in this poster

[Bandwagon](https://propagandaarchive.org/techniques/bandwagon/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
HE
IS COUNTING ON
US!
HIS FIRE-POWER
DEPENDS
ON-
OUR WORK-POWER!
LET'S GO, EVERYBODY-KEEP 'EM FIRING
[imprint: COPYRIGHT, 1942-OLDSMOBILE DIVISION, GENERAL MOTORS CORPORATION]
[imprint: small print at lower right, illegible]
```

[← He eats a ton a year. Your farm can help](https://propagandaarchive.org/collection/he-eats-a-ton-a-year-usda-1942/) [He owns the only eraser in the class →](https://propagandaarchive.org/collection/he-owns-the-only-eraser-1942/)

## More propaganda examples that use the same techniques

- [Consult of the doctors on the grave illness of the Grand Sultan (Consult vande medicijnen inde swaere siekte vanden grooten Sultaen)](https://propagandaarchive.org/collection/consult-of-the-doctors-sick-sultan-antwerp-1683/) (Spanish Netherlands · 1683 · Transfer, Bandwagon)
- ["Jackson ticket" with Hickory tree motto, Baltimore (1828)](https://propagandaarchive.org/collection/jackson-ticket-hickory-tree-1828/) (United States · 1828 · Bandwagon, Transfer)
- [Democratic tickets, "Go it, ye Cripples!" and "Stop Van!!!" (Ohio electors, Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-stop-van-van-buren-1836/) (United States · 1836 · Name-calling, Bandwagon)
- [Democratic ticket, "Going the whole hog" (Ohio electors for Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-whole-hog-van-buren-1836/) (United States · 1836 · Bandwagon)
- ["Political race course - Union Track - fall races 1836"](https://propagandaarchive.org/collection/political-race-course-union-track-harrison-1836/) (United States · 1836 · Bandwagon, Name-calling). Content note: Partisan caricature of named politicians that uses the epithet 'Black Dan' for Daniel Webster and regional stereotypes in the speech balloons.
- ["Grand match between the Kinderhook poney and the Ohio ploughman", April 1836](https://propagandaarchive.org/collection/grand-match-kinderhook-poney-ohio-ploughman-harrison-1836/) (United States · Apr 1836 · Transfer, Bandwagon)
- ['The People's Line -- Take care of the Locomotive', Whig woodcut, 1840](https://propagandaarchive.org/collection/peoples-line-take-care-of-the-locomotive-1840/) (United States · 1840 · Bandwagon)
- ['The Fox Chace', Whig cartoon of Van Buren hunted by cider-barrel hounds, 1840](https://propagandaarchive.org/collection/the-fox-chace-van-buren-harrison-childs-1840/) (United States · 1840 · Name-calling, Bandwagon)