---
title: Health Means Happiness poster, No. 349 (Thai, Bangkok)
url: https://propagandaarchive.org/collection/health-means-happiness-thai-1965/
description: A Thai-language poster headed 'Look after health for complete happiness'. Tagged by technique, with source and rights.
section: Collection
---

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3. Health Means Happiness poster, No. 349 (Thai, Bangkok)

[![Health Means Happiness poster, No. 349, 1965 US poster: A Thai-language poster headed 'Look after health for complete](https://propagandaarchive.org/collection/images/health-means-happiness-thai-1965.jpg)](https://propagandaarchive.org/collection/images/health-means-happiness-thai-1965.jpg)

# Health Means Happiness poster, No. 349 (Thai, Bangkok)

A Thai-language poster headed 'Look after health for complete happiness'. Photographs show villagers using a bathing and water point, concrete latrine slabs sold cheaply, children at a school tap and water-testing equipment, beside a silhouette of a parent-and-two-children family. The text says local public-health work supports the economy. The tell is plain-folks and glittering-generalities: ordinary villagers and a family silhouette stand for 'complete happiness'.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (Thai) · read from the image, not independently checked

```
รักษาอนามัย
เพื่อความสุขสมบูรณ์

การอนามัยของประชาชนเป็นปัจจัยสร้างเสริมเศรษฐกิจของประเทศอย่างสำคัญ พัฒนาการด้านอนามัยจึงต้องกระทำพร้อมกันไปกับด้านอื่น ๆ โดยการส่งเสริมประชาชนให้รักษาความสะอาด ใช้น้ำบริสุทธิ์ และใช้ส้วมที่ถูกสุขลักษณะ เพราะสิ่งเหล่านี้จะทำให้โรคภัยเบาบางลง นี่คืองานที่โครงการพัฒนาการอนามัยท้องถิ่นกำลังดำเนินอยู่ในขณะนี้

[five photo captions in small Thai type, partly illegible]
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
Look after health for complete happiness.

Public health is an important factor in building up the country's economy. Health development must therefore proceed together with other fields, by encouraging people to keep clean, use pure water and use sanitary latrines, because these things will lessen disease. This is the work that the local health development project is carrying out at present.

[photo captions not transcribed]
```

Small photo captions are not fully legible at this resolution and are omitted.

[← Curtain Time U.S.A. poster (English poster distributed in Beirut)](https://propagandaarchive.org/collection/curtain-time-usa-english-beirut-1965/) [Home Economics poster, No. 350 (Lao, Vientiane) →](https://propagandaarchive.org/collection/home-economics-lao-1965/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)