---
title: Heel Hitler!
url: https://propagandaarchive.org/collection/heel-hitler-crushing-might-of-america-philco-1941/
description: 'Corporate-sponsored cartoon sheet: a giant boot heel labelled ''CRUSHING MIGHT OF AMERICA'' comes down on a swastika-patterned serpent'
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. Heel Hitler!

**Content note:** Axis leaders drawn as snakes and a worm with fangs and dripping mouths, crushed by a boot, with swastika patterns. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was)

[![Heel Hitler!, 1941 US poster: Corporate-sponsored cartoon sheet](https://propagandaarchive.org/collection/images/heel-hitler-crushing-might-of-america-philco-1941.jpg)](https://propagandaarchive.org/collection/images/heel-hitler-crushing-might-of-america-philco-1941.jpg)

# Heel Hitler!

Corporate-sponsored cartoon sheet: a giant boot heel labelled 'CRUSHING MIGHT OF AMERICA' comes down on a swastika-patterned serpent with a toothbrush-moustached head, a rising-sun-patterned serpent and a worm with a heavy-jawed head. The Axis leaders are drawn as snakes and a worm (name-calling), and the boot carries the US label (transfer). Headline: 'Heel Hitler!'

## Propaganda techniques used in this poster

[Name-calling](https://propagandaarchive.org/techniques/name-calling/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
CRUSHING
MIGHT
OF AMERICA
[signature: DRAWN FOR PHILCO BY BRUCE RUSSELL]
[imprint: Copyright 1941 - Philco Corporation]
Heel Hitler!
```

[← Health is a patriotic duty. Keep fit.](https://propagandaarchive.org/collection/health-is-a-patriotic-duty-asha-1941/) [Hello Gang! Thanks for Everything! And it's great to come back to a job →](https://propagandaarchive.org/collection/hello-gang-back-to-a-job-1941/)

## More propaganda examples that use the same techniques

- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Passional Christi und Antichristi: the emperor kisses the pope's foot (leaf 'Antichristus')](https://propagandaarchive.org/collection/passional-christi-antichristi-emperor-kisses-pope-1521/) (Electoral Saxony · 1521 · Name-calling, Card stacking)
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Ondersoeckt de Geesten, ofse van den Duyvel syn, of niet (the De Witt brothers as devils)](https://propagandaarchive.org/collection/ondersoeckt-de-geesten-de-witt-devils-1672/) (Dutch Republic · 1672 · Scapegoating, Name-calling)
- [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (Great Britain · 1746 · Name-calling, Transfer)
- [The North Briton, No. XLV, 23 April 1763 (John Wilkes), opening page](https://propagandaarchive.org/collection/north-briton-no-45-wilkes-1763/) (Kingdom of Great Britain · Apr 23, 1763 · Name-calling)
- [The Bloody Massacre perpetrated in King Street Boston on March 5th 1770 by a party of the 29th Regt.](https://propagandaarchive.org/collection/revere-bloody-massacre-king-street-1770/) (Province of Massachusetts Bay · Mar 1770 · Name-calling, Card stacking). Content note: Hand-coloured engraving of bloodied dead and wounded colonists after soldiers fired on a crowd.
- [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (France · 1791 · Name-calling, Transfer)