--- title: Helft uns siegen! Zeichnet die Kriegsanleihe (Help Us Win! Subscribe to the War Loan) url: https://propagandaarchive.org/collection/helft-uns-siegen-1917/ description: A steel-helmeted German infantryman stares out of the frame beneath the imperative 'Help us win!' The soldier's exhausted resolve is transferred onto the… section: Collection --- [Collection](https://propagandaarchive.org/collection/) [![Helft uns siegen! Zeichnet die Kriegsanleihe (Help Us Win! Subscribe to the War Loan)](https://propagandaarchive.org/collection/images/helft-uns-siegen-1917.jpg)](https://propagandaarchive.org/collection/images/helft-uns-siegen-1917.jpg) # Helft uns siegen! Zeichnet die Kriegsanleihe (Help Us Win! Subscribe to the War Loan) A steel-helmeted German infantryman stares out of the frame beneath the imperative 'Help us win!' The soldier's exhausted resolve is transferred onto the war-bond ask, and 'winning' stands in as an undefined virtue word the buyer is not asked to weigh against cost or odds. - **Date:** 1917 - **Period:** [First World War](https://propagandaarchive.org/collection/#era=wwi) - **Made by:** Imperial German government war-bond campaign; artist Fritz Erler - **Region:** [Western and Central Europe](https://propagandaarchive.org/collection/#region=western-central-europe) - **Country:** [German Empire](https://propagandaarchive.org/collection/#country=german-empire) - **Medium:** [Poster](https://propagandaarchive.org/collection/#medium=poster) - **Issuer type:** [State](https://propagandaarchive.org/collection/#actor=state) - **Regime:** [German Empire](https://propagandaarchive.org/collection/#regime=german-empire) - **Leader:** [Wilhelm II](https://propagandaarchive.org/collection/#leader=wilhelm-ii) - **Audience:** [Domestic public](https://propagandaarchive.org/collection/#audience=domestic-public) - **Purpose:** [Fundraise](https://propagandaarchive.org/collection/#purpose=fundraise) - **Themes:** [Economy and finance](https://propagandaarchive.org/collection/#theme=economy-finance), [War and the military](https://propagandaarchive.org/collection/#theme=war-military) - **Event:** [World War I](https://propagandaarchive.org/collection/#event=world-war-i) - **Techniques:** [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) [Transfer](https://propagandaarchive.org/techniques/transfer/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) - **Source:** Identified Openly sourced: the speaker is who they say they are - **Source:** [Library of Congress (via Wikimedia Commons)](https://commons.wikimedia.org/wiki/File:Helft_uns_siegen!_Zeichnet_die_Kriegsanleihe_LCCN2004665855.jpg), retrieved September 25, 2026 - **Rights:** Public domain (published before 1923) Fritz Erler, 1917. Library of Congress, LC-USZC4-12475. ## Text on the object Original (German) · read from the image, not independently checked ``` Helft uns siegen! zeichnet die Kriegsanleihe Entw: Fritz Erler, München. Druck: Fritz Maison, München. ``` English translation (machine translation by Claude, not verified by a fluent reader) ``` Help us win! subscribe to the War Loan Design: Fritz Erler, Munich. Print: Fritz Maison, Munich. ``` The blackletter headline uses the historical long s (ſ), printed as 'Helft uns ſiegen!'; transcribed here as modern 'siegen'. 'Entw.' (Entwurf, design) and 'Druck' (print) credit lines run in small print along the bottom edge of the poster, separate from the artist's cursive 'Erler' signature inside the illustration itself. [← He Can't Put It Out](https://propagandaarchive.org/collection/he-cant-put-it-out-1917/) [Wer Kriegsanleihe zeichnet, macht mir die schönste Geburtstagsgabe! (Whoever Subscribes to the War Loan Gives Me the Finest Birthday Present!) →](https://propagandaarchive.org/collection/hindenburg-geburtstagsgabe-1917/) ## Using the same techniques - [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (1632 · Scapegoating, Fear appeal) - [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Jan 12, 1793 · Fear appeal, Name-calling) - [豬叫取胎圖 (Picture of the Pig Sect Extracting a Foetus), from Reverently Obeying the Sacred Edict: A Complete Picture Gallery to Repel Heterodoxy](https://propagandaarchive.org/collection/pig-cry-taking-foetus-hunan-1891/) (1891 · Fear appeal, Name-calling). Content note: Colour woodblock caricature depicting foreign Christians as members of a 'pig' sect and showing them cutting a foetus from a woman; violence against a woman and derision of Christianity. - [The Radical Programme, No. 4: Dismemberment of the Empire (Gladstone & Co. auction India), St Stephen's Review Presentation Cartoon](https://propagandaarchive.org/collection/radical-programme-selling-india-st-stephens-review-1891/) (Oct 31, 1891 · Fear appeal, Scapegoating) - [En posesión de su presa (In Possession of Its Prey)](https://propagandaarchive.org/collection/en-posesion-de-su-presa-el-diablo-1894/) (Jun 2, 1894 · Fear appeal) - [劉永福懸賞抓拿日本奸細告示 (Liu Yongfu's notice offering rewards for capturing Japanese spies), Taiwan](https://propagandaarchive.org/collection/liu-yongfu-reward-notice-japanese-spies-1895/) (1895 · Name-calling, Fear appeal) - [Sífilis: Curación absoluta y radical en el Sanatorio para sifilíticos (Syphilis: Absolute and Radical Cure at the Sanatorium for Syphilitics)](https://propagandaarchive.org/collection/sifilis-sanatorio-abreu-1900/) (1900 · Fear appeal) - [時局圖 (The Situation in the Far East / Map of the Present Situation), newer version with English labels](https://propagandaarchive.org/collection/situation-in-far-east-tse-tsan-tai-1900/) (1900 · Fear appeal)