---
title: 'Help carry the load: one truck instead of several'
url: https://propagandaarchive.org/collection/help-carry-the-load-one-truck-1943/
description: Farm workers load barrels, sacks, milk cans and crates marked 'Millcrest Fruit Farm' onto a truck while a horse-drawn wagon waits below.
section: Collection
---

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3. Help carry the load: one truck instead of several

[![Help carry the load: one truck instead of several, 1943 US poster: Farm workers load barrels, sacks, milk cans and crates](https://propagandaarchive.org/collection/images/help-carry-the-load-one-truck-1943.jpg)](https://propagandaarchive.org/collection/images/help-carry-the-load-one-truck-1943.jpg)

# Help carry the load: one truck instead of several

Farm workers load barrels, sacks, milk cans and crates marked 'Millcrest Fruit Farm' onto a truck while a horse-drawn wagon waits below. The headline asks viewers to 'Help carry the load', and the lower line says 'One truck instead of several'. Ordinary farm labour is shown as shared wartime effort; the technique is faint here.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/)

## Text on the object

Original (English) · read from the image, not independently checked

```
HELP CARRY THE LOAD
ONE TRUCK INSTEAD OF SEVERAL
[on crates:] MILLCREST FRUIT FARM
[signature: Bishop (partly legible)]
[imprint: RIGHT PANEL "SAVE BY SHARING"]
[imprint: U. S. GOVERNMENT PRINTING OFFICE : 1943—O—[illegible]]
```

[← Health wanted: have your chest x-rayed, find TB early](https://propagandaarchive.org/collection/health-wanted-find-tb-early-1943/) [Help control inflation by investing in War Bonds! →](https://propagandaarchive.org/collection/help-control-inflation-war-bonds-1943/)

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- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
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