---
title: Help Deliver the Goods. Do It Now.
url: https://propagandaarchive.org/collection/help-deliver-the-goods-do-it-now-1918/
description: A smiling sailor hauls on a rope that hoists three large shells tagged 'To be delivered RUSH' beside a ship's gun.
section: Collection
---

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3. Help Deliver the Goods. Do It Now.

[![Help Deliver the Goods. Do It Now., 1918 US poster: A smiling sailor hauls on a rope that hoists three large shells tagged](https://propagandaarchive.org/collection/images/help-deliver-the-goods-do-it-now-1918.jpg)](https://propagandaarchive.org/collection/images/help-deliver-the-goods-do-it-now-1918.jpg)

# Help Deliver the Goods. Do It Now.

A smiling sailor hauls on a rope that hoists three large shells tagged 'To be delivered RUSH' beside a ship's gun. A bold 'DO IT NOW' runs across the foot of the sheet, attaching an immediate personal task to the image of the cheerful serviceman.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Identity fusion](https://propagandaarchive.org/techniques/identity-fusion/)

## Text on the object

Original (English) · read from the image, not independently checked

```
HELP
Deliver
the
Goods
To be Delivered RUSH
DO IT NOW
PAUS
```

The word RUSH is hand-lettered in red on the tag; 'PAUS' at the lower right is the artist's signature. The sheet is partly cropped at the edges.

[← Halt the Hun! Buy U.S. Government Bonds, Third Liberty Loan](https://propagandaarchive.org/collection/halt-the-hun-1918/) [Help Feed Yourself: Make Back Yards and Vacant Lots Productive →](https://propagandaarchive.org/collection/help-feed-yourself-back-yards-vacant-lots-1918/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)