---
title: 'Help Him Win by Saving and Serving: Buy War Savings Stamps'
url: https://propagandaarchive.org/collection/help-him-win-by-saving-and-serving-war-savings-stamps-1918/
description: A uniformed US Army general with a hand on a boy's shoulder holds the hand of a girl, both children looking up at him.
section: Collection
---

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3. Help Him Win by Saving and Serving: Buy War Savings Stamps

[![Help Him Win by Saving and Serving: Buy War Savings Stamps, 1918 US poster: A uniformed US Army general with a hand](https://propagandaarchive.org/collection/images/help-him-win-by-saving-and-serving-war-savings-stamps-1918.jpg)](https://propagandaarchive.org/collection/images/help-him-win-by-saving-and-serving-war-savings-stamps-1918.jpg)

# Help Him Win by Saving and Serving: Buy War Savings Stamps

A uniformed US Army general with a hand on a boy's shoulder holds the hand of a girl, both children looking up at him, beneath a headline asking viewers to help him win by saving and serving. The tell is the transfer of the officer's authority and the children's trust onto the purchase of War Savings Stamps, which the boxed W.S.S. panel names as issued by the United States Government.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/) [Identity fusion](https://propagandaarchive.org/techniques/identity-fusion/)

## Text on the object

Original (English) · read from the image, not independently checked

```
Help him win by
Saving and Serving

W.S.S.
WAR SAVINGS STAMPS
ISSUED BY THE
UNITED STATES
GOVERNMENT

BUY
WAR SAVINGS STAMPS

[seal: THE TORCH OF LIBERTY]
[collar insignia: U.S.]
[small imprint line at bottom centre: illegible]
```

The Torch of Liberty seal is printed at the upper left of the W.S.S. panel.

[← Help Feed Yourself: Make Back Yards and Vacant Lots Productive](https://propagandaarchive.org/collection/help-feed-yourself-back-yards-vacant-lots-1918/) [Help Our Town Win the Right to Fly This Flag: Third Liberty Loan Honor Roll →](https://propagandaarchive.org/collection/help-our-town-win-the-right-to-fly-this-flag-third-liberty-loan-1918/)

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