---
title: Heraldo Grafico poster, May 1965 issue (Spanish wall newspaper distributed in San Salvador)
url: https://propagandaarchive.org/collection/heraldo-grafico-may-san-salvador-1965/
description: A Spanish wall newspaper of the U.S. Embassy in El Salvador for May 1965, with a calendar and the Alianza para el Progreso emblem.
section: Collection
---

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3. Heraldo Grafico poster, May 1965 issue

[![Heraldo Grafico poster, May 1965 issue, 1965 US poster: A Spanish wall newspaper of the U.S. Embassy in El Salvador for May](https://propagandaarchive.org/collection/images/heraldo-grafico-may-san-salvador-1965.jpg)](https://propagandaarchive.org/collection/images/heraldo-grafico-may-san-salvador-1965.jpg)

# Heraldo Grafico poster, May 1965 issue (Spanish wall newspaper distributed in San Salvador)

A Spanish wall newspaper of the U.S. Embassy in El Salvador for May 1965, with a calendar and the Alianza para el Progreso emblem. A large photo of a child eating is captioned as one of 140,000 fed under Food for Peace; smaller items cover a violin and piano concert, a U.S. coach's athletics seminar and the Ilopango airport, modernised with two loans. The tell is transfer: the child's meal and the airport are tied to the Alianza emblem and the U.S. Government.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (Spanish) · read from the image, not independently checked

```
PERIODICO MURAL DE LA EMBAJADA DE LOS ESTADOS UNIDOS EN EL SALVADOR
HERALDO GRAFICO
MAYO 1965 [calendar]
La Embajada de los Estados Unidos patrocina constantemente numerosos programas culturales en El Salvador. En la presente podemos apreciar al conocido violinista Miguel Serrano y al joven pianista Ernesto Fasquelle ofreciendo un concierto que se llevó a cabo en Ahuachapán, bajo los auspicios del Centro Cultural El Salvador—Estados Unidos de dicha localidad y el Servicio Informativo de los Estados Unidos de la Embajada.
Aproximadamente 50 profesores de Educación Física del país participaron en un seminario sobre atletismo impartido por el entrenador norteamericano señor Joseph Yancey, quien vino al país bajo el Programa de Intercambio Cultural del Departamento de Estado de los Estados Unidos.
Este niño es uno de los 140,000 que están recibiendo buena alimentación bajo el programa de Alimentos para la Paz, patrocinado por el Gobierno de los Estados Unidos en colaboración con Cáritas de El Salvador.
El Gobierno de El Salvador también colabora mediante un programa de Almuerzos Escolares, con el objeto de proporcionar una mejor dieta nutricional a los escolares necesitados.
AEROPUERTO INTERNACIONAL DE ILOPANGO
El Gobierno de El Salvador mediante la obtención de dos préstamos y la colaboración y ayuda de la Alianza para el Progreso ha modernizado el aeropuerto de Ilopango, siendo ahora uno de los mejores aeropuertos de Centroamérica, teniendo una admirable pista para aviones Jets. Uno de los préstamos fue obtenido del Banco de Importación y Exportación de los Estados Unidos, y el otro de la Agencia de los Estados Unidos para el Desarrollo Internacional. Se espera que el aeropuerto siga contribuyendo al desarrollo económico del país.
ALIANZA PARA EL PROGRESO
Rogamos colocar esta hoja en lugar visible. Servicio Informativo de la EMBAJADA DE LOS ESTADOS UNIDOS, San Salvador, EL SALVADOR.
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
WALL NEWSPAPER OF THE EMBASSY OF THE UNITED STATES IN EL SALVADOR
HERALDO GRAFICO
MAY 1965 [calendar]
The Embassy of the United States constantly sponsors numerous cultural programmes in El Salvador. Here we can see the well-known violinist Miguel Serrano and the young pianist Ernesto Fasquelle giving a concert held in Ahuachapán, under the auspices of the El Salvador-United States Cultural Center of that town and the United States Information Service of the Embassy.
Approximately 50 physical-education teachers of the country took part in a seminar on athletics given by the North American coach Mr. Joseph Yancey, who came to the country under the Cultural Exchange Program of the U.S. Department of State.
This child is one of the 140,000 who are receiving good nutrition under the Food for Peace programme, sponsored by the Government of the United States in collaboration with Cáritas of El Salvador.
The Government of El Salvador also collaborates through a School Lunch programme, with the aim of providing a better nutritional diet to needy schoolchildren.
ILOPANGO INTERNATIONAL AIRPORT
The Government of El Salvador, by obtaining two loans and with the collaboration and help of the Alliance for Progress, has modernised the Ilopango airport, which is now one of the best airports in Central America, having an admirable runway for jet aircraft. One of the loans was obtained from the Export-Import Bank of the United States, and the other from the U.S. Agency for International Development. It is hoped that the airport will continue to contribute to the country's economic development.
ALLIANCE FOR PROGRESS
Please place this sheet in a visible place. Information Service of the EMBASSY OF THE UNITED STATES, San Salvador, EL SALVADOR.
```

Long body text is transcribed in part (headlines, captions and lead paragraphs); the 4000-character cap applies. NARA lists the item as a single image.

[← Aggression From the North poster, PPB-330 (English, Manila)](https://propagandaarchive.org/collection/aggression-from-the-north-ppb-330-english-manila-1965/) [U.S. Position on Viet-Nam poster, PPB-331 (English, Manila) →](https://propagandaarchive.org/collection/us-position-on-viet-nam-ppb-331-english-manila-1965/)

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