---
title: Hey, Joe - our planes! Keep 'em coming!
url: https://propagandaarchive.org/collection/hey-joe-our-planes-keep-em-coming-1943/
description: 'Army poster: two helmeted soldiers in a foxhole with a machine gun, one pointing at the sky and shouting ''Hey, Joe - Our Planes!'' with smoke and explosions'
section: Collection
---

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3. Hey, Joe - our planes! Keep 'em coming!

**Content note:** Battlefield scene of soldiers firing a machine gun amid smoke and explosions. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was)

[![Hey, Joe - our planes! Keep 'em coming!, 1943 US poster: Army poster](https://propagandaarchive.org/collection/images/hey-joe-our-planes-keep-em-coming-1943.jpg)](https://propagandaarchive.org/collection/images/hey-joe-our-planes-keep-em-coming-1943.jpg)

# Hey, Joe - our planes! Keep 'em coming!

Army poster: two helmeted soldiers in a foxhole with a machine gun, one pointing at the sky and shouting 'Hey, Joe - Our Planes!' with smoke and explosions behind. A tag line ends 'Keep 'em coming!'. The tell is the front-line voice speaking to production workers, so that output stands for the soldiers' own safety.

## Propaganda techniques used in this poster

[Identity fusion](https://propagandaarchive.org/techniques/identity-fusion/) [Testimonial](https://propagandaarchive.org/techniques/testimonial/)

## Text on the object

Original (English) · read from the image, not independently checked

```
U. S. ARMY OFFICIAL POSTER
"Hey, Joe -
Our Planes!"
KEEP 'EM COMING!
[signature:] Rudy Patt
[imprint:] I.S.D. No. 223
[imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1943-O-[illegible]
```

[← Hey Gang! Keep on licking war savings stamps - they're full of Vitamin V](https://propagandaarchive.org/collection/hey-gang-war-savings-stamps-1943/) [Himmler-head forgery of the 6-pfennig Deutsches Reich stamp →](https://propagandaarchive.org/collection/himmler-stamp-forgery-1943/)

## More propaganda examples that use the same techniques

- [A Little American's Promise](https://propagandaarchive.org/collection/a-little-americans-promise-1917/) (United States · 1917 · Identity fusion, Transfer)
- [All Together! Enlist in the Navy](https://propagandaarchive.org/collection/all-together-enlist-in-the-navy-1917/) (United States · 1917 · Bandwagon, Identity fusion)
- [Members of U.S. Food Administration: America Has Promised to Feed the Hungry Millions of Europe, Waste Nothing](https://propagandaarchive.org/collection/america-food-pledge-20-million-tons-1917-1919/) (United States · 1917 · Identity fusion)
- [Do Your Duty. Join the U.S. Marines. Help Them Defend America on Land and Sea](https://propagandaarchive.org/collection/do-your-duty-join-the-us-marines-1917-1919/) (United States · 1917 · Glittering generalities, Identity fusion)
- [50-50 (The Job of Beating Up the Hun)](https://propagandaarchive.org/collection/fifty-fifty-service-series-11-1917/) (United States · 1917 · Name-calling, Identity fusion)
- [Food Will Win the War: Member of United States Food Administration (Pledge Card)](https://propagandaarchive.org/collection/food-will-win-the-war-member-pledge-card-1917-1919/) (United States · 1917 · Identity fusion, Bandwagon)
- [Hit the Bull's Eye! Are You on This List? Get Your Name in the Circle: It's the Ring of Liberty](https://propagandaarchive.org/collection/hit-the-bulls-eye-ring-of-liberty-1917/) (United States · 1917 · Bandwagon, Identity fusion)
- [I Am a Soldier of the United States (Service Series No. 12)](https://propagandaarchive.org/collection/i-am-a-soldier-of-the-united-states-service-series-no-12-1917/) (United States · 1917 · Identity fusion, Glittering generalities)