---
title: His eyes are bright, good food helps keep them right
url: https://propagandaarchive.org/collection/his-eyes-are-bright-good-food-1941/
description: A large rabbit holding a carrot sits among trees while a girl peers down from a branch; a strip of foods labelled things you should eat runs along
section: Collection
---

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3. His eyes are bright, good food helps keep them right

[![His eyes are bright, good food helps keep them right, 1941 US poster: A large rabbit holding a carrot sits among trees while](https://propagandaarchive.org/collection/images/his-eyes-are-bright-good-food-1941.jpg)](https://propagandaarchive.org/collection/images/his-eyes-are-bright-good-food-1941.jpg)

# His eyes are bright, good food helps keep them right

A large rabbit holding a carrot sits among trees while a girl peers down from a branch; a strip of foods labelled things you should eat runs along the bottom. The headline moves the rabbit's bright eyes onto the reader's own through diet. This is a nutrition notice and the persuasion technique is faint here; transfer is the closest fit.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
His eyes are BRIGHT
GOOD FOOD
helps keep them RIGHT
THINGS YOU SHOULD EAT
DISTRICT OF COLUMBIA SOCIETY FOR THE PREVENTION OF BLINDNESS
```

[← He's preparing for the bigger tasks ahead: post-war progress depends on the man with the know-how](https://propagandaarchive.org/collection/hes-preparing-bigger-tasks-ahead-1941/) [Soviet War Poster (Hitler in Chains, reproduced by Russian War Relief Inc.) →](https://propagandaarchive.org/collection/hitler-in-chains-soviet-war-poster-russian-war-relief-1941/)

## More propaganda examples that use the same techniques

- [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer)
- [Clay cylinder with the Ehulhul inscription of Nabonidus, king of Babylon, describing work on three temples](https://propagandaarchive.org/collection/cylinder-nabonidus-ehulhul-inscription-555bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial)
- [Glazed-brick panel with a striding lion, from Babylon (reign of Nebuchadnezzar II)](https://propagandaarchive.org/collection/ishtar-gate-panel-striding-lion-nebuchadnezzar-ii-604bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Limestone relief block of Ramesses II wearing the White Crown, a jubilee relief from his temple at Herakleopolis](https://propagandaarchive.org/collection/jubilee-relief-ramesses-ii-herakleopolis-met-05-4-256/) (New Kingdom Egypt · 0000 · Transfer)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Egyptian alabaster jar inscribed with the name of Xerxes the Great in four languages (Old Persian, Elamite, Babylonian, Egyptian), 486 to 466 BCE](https://propagandaarchive.org/collection/xerxes-jar-four-languages-486bce/) (Achaemenid Empire · 0000 · Transfer)