---
title: Họ giúp xây dựng đất nước chúng ta (They Help Build Our Country)
url: https://propagandaarchive.org/collection/ho-giup-xay-dung-dat-nuoc-chung-ta-1966/
description: 'A Vietnamese-language poster (code SP-937) arranges six photographs with captions: a sandbagged watchtower, a bulldozer rebuilding a road.'
section: Collection
---

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3. Họ giúp xây dựng đất nước chúng ta (They Help Build Our Country)

[![Họ giúp xây dựng đất nước chúng ta, 1966 US poster: A Vietnamese-language poster (code SP-937) arranges six photographs](https://propagandaarchive.org/collection/images/ho-giup-xay-dung-dat-nuoc-chung-ta-1966.jpg)](https://propagandaarchive.org/collection/images/ho-giup-xay-dung-dat-nuoc-chung-ta-1966.jpg)

# Họ giúp xây dựng đất nước chúng ta (They Help Build Our Country)

A Vietnamese-language poster (code SP-937) arranges six photographs with captions: a sandbagged watchtower, a bulldozer rebuilding a road, rice distribution to villagers, men repairing a bridge, and U.S. servicemen giving medicine to children. The text says the U.S. Army helps the people resist the Communists and heal the wounds of a war caused by the Communists, and closes with a call to cooperate with the U.S. Army. The tell is the pairing of military and relief images under one headline, so that aid work carries the credit for the military presence.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (Vietnamese) · read from the image, not independently checked

```
HỌ GIÚP XÂY DỰNG ĐẤT NƯỚC CHÚNG TA

QUÂN ĐỘI HOA-KỲ GIÚP NHÂN DÂN CHỐNG CỘNG VÀ HÀN GẮN VẾT THƯƠNG CHIẾN TRANH DO CỘNG SẢN GÂY RA.

NGĂN NGỪA VIỆT-CỘNG PHÁ HOẠI

LÀM LẠI ĐƯỜNG SÁ

CẤP PHÁT LƯƠNG THỰC

XÂY LẠI NHỮNG CHIẾC CẦU GÃY ĐỔ

TRÌU MẾN THIẾU NHI

CHỮA BỆNH

TA HÃY HỢP TÁC VỚI QUÂN ĐỘI HOA-KỲ XÂY LẠI NẾP SỐNG LÀNH MẠNH!

SP-937
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
THEY HELP BUILD OUR COUNTRY

The U.S. Army helps the people fight communism and heal the wounds of the war caused by the Communists.

Preventing Viet Cong sabotage

Rebuilding roads

Distributing food

Rebuilding broken bridges

Cherishing children

Treating illness

Let us cooperate with the U.S. Army to rebuild a healthy way of life!

SP-937
```

Translation is FRAME's own literal rendering. 'Trìu mến thiếu nhi' is rendered 'Cherishing children'; the poster's arrows pair it with 'Chữa bệnh' (treating illness) for the two medical photographs.

[← Improvement of the Highlanders' Social Life as a Priority Project of the Quang Duc Province Authorities](https://propagandaarchive.org/collection/highlanders-social-life-quang-duc-1966/) [Hoạt động của Phái đoàn Y-tế Đại-Hàn tại Phú-Bổn (Activities of the Korean Medical Mission at Phu Bon) →](https://propagandaarchive.org/collection/hoat-dong-cua-phai-doan-y-te-dai-han-tai-phu-bon-sp-1678-1966/)

## More propaganda examples that use the same techniques

- [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer)
- [Clay cylinder with the Ehulhul inscription of Nabonidus, king of Babylon, describing work on three temples](https://propagandaarchive.org/collection/cylinder-nabonidus-ehulhul-inscription-555bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial)
- [Glazed-brick panel with a striding lion, from Babylon (reign of Nebuchadnezzar II)](https://propagandaarchive.org/collection/ishtar-gate-panel-striding-lion-nebuchadnezzar-ii-604bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Limestone relief block of Ramesses II wearing the White Crown, a jubilee relief from his temple at Herakleopolis](https://propagandaarchive.org/collection/jubilee-relief-ramesses-ii-herakleopolis-met-05-4-256/) (New Kingdom Egypt · 0000 · Transfer)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Egyptian alabaster jar inscribed with the name of Xerxes the Great in four languages (Old Persian, Elamite, Babylonian, Egyptian), 486 to 466 BCE](https://propagandaarchive.org/collection/xerxes-jar-four-languages-486bce/) (Achaemenid Empire · 0000 · Transfer)