---
title: AI-generated image of the Hollywood sign on fire
url: https://propagandaarchive.org/collection/hollywood-sign-fire-ai-2025/
description: An AI-generated image of the Hollywood sign surrounded by flames, shared as breaking news on social media on 9 January 2025 while wildfires were burning…
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

[![AI-generated image of the Hollywood sign on fire](https://propagandaarchive.org/collection/images/hollywood-sign-fire-ai-2025.jpg)](https://propagandaarchive.org/collection/images/hollywood-sign-fire-ai-2025.jpg)

# AI-generated image of the Hollywood sign on fire

An AI-generated image of the Hollywood sign surrounded by flames, shared as breaking news on social media on 9 January 2025 while wildfires were burning across Los Angeles. The sign was not burned. The image borrows the look of an eyewitness photo from a real, ongoing disaster, which is what let it travel as news.

- **Date:** January 9, 2025
- **Period:** [Contemporary](https://propagandaarchive.org/collection/#era=contemporary)
- **Made by:** Unknown (circulated on X and other platforms)
- **Region:** [Transnational or online](https://propagandaarchive.org/collection/#region=transnational-online)
- **Country:** [Transnational](https://propagandaarchive.org/collection/#country=transnational)
- **Medium:** [Digital posts](https://propagandaarchive.org/collection/#medium=digital-post)
- **Issuer type:** [Mixed](https://propagandaarchive.org/collection/#actor=mixed)
- **Regime:** [No single regime or leader](https://propagandaarchive.org/collection/#regime=none)
- **Leader:** [No single regime or leader](https://propagandaarchive.org/collection/#leader=none)
- **Audience:** [Mixed](https://propagandaarchive.org/collection/#audience=mixed)
- **Purpose:** [Deceive or deny](https://propagandaarchive.org/collection/#purpose=deceive-deny)
- **Themes:** [Media and information](https://propagandaarchive.org/collection/#theme=media-information), [Science and technology](https://propagandaarchive.org/collection/#theme=science-technology)
- **Event:** [2025 Los Angeles Wildfires](https://propagandaarchive.org/collection/#event=2025-los-angeles-wildfires)
- **Techniques:** [Synthetic media](https://propagandaarchive.org/techniques/synthetic-media/)
- **Source:** Impersonated Source falsified: fake personas, outlets or documents
- **Source:** [Wikimedia Commons](https://commons.wikimedia.org/wiki/File:AI-generated_deepfake_hoax_image_of_the_Hollywood_sign_during_the_2025_California_wildfires.jpg), retrieved September 27, 2026
- **Rights:** Public domain (AI-generated, no human author)

## Text on the object

Original (English) · read from the image, not independently checked

```
HOLLYWOOD
```

The nine letters of the Hollywood sign itself are clearly legible across the hillside, rendered with flames behind/through them. No other text (captions, overlays, watermarks) appears anywhere else in the frame.

[← AI-generated image from the Springfield pet-eating claim](https://propagandaarchive.org/collection/springfield-pets-ai-image-2024/) [Mojrem-e Beynolmelali (International Criminal): khamenei.ir poster →](https://propagandaarchive.org/collection/khamenei-international-criminal-poster-2026/)

## Using the same techniques

- ['Gennady Rakitin,' an invented pro-war poet](https://propagandaarchive.org/collection/rakitin-ai-persona-2023/) (2023 · Synthetic media, Astroturfing)
- [AI-generated image of Donald Trump being arrested](https://propagandaarchive.org/collection/trump-arrest-ai-images-2023/) (Mar 20, 2023 · Synthetic media)