---
title: How does your posture line up?
url: https://propagandaarchive.org/collection/how-does-your-posture-line-up-1944/
description: 'Sponsor''s posture chart: two dark silhouettes side by side, one slumped with a zig-zag line through head, back, hips and knees.'
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. How does your posture line up?

[![How does your posture line up?, 1944 US advertisement: Sponsor's posture chart](https://propagandaarchive.org/collection/images/how-does-your-posture-line-up-1944.jpg)](https://propagandaarchive.org/collection/images/how-does-your-posture-line-up-1944.jpg)

# How does your posture line up?

Sponsor's posture chart: two dark silhouettes side by side, one slumped with a zig-zag line through head, back, hips and knees, one upright with a straight line, each beside a stack of orange blocks labelled with the faults (head drooping, shoulders rounded) or the corrections (head high, shoulders back). The slogan 'Straighten your line of balance' is followed by 'appearance, health, efficiency'. The technique is faint; the closest is card-stacking, in the one-sided before and after contrast.

## Propaganda techniques used in this advertisement

[Card stacking](https://propagandaarchive.org/techniques/card-stacking/)

## Text on the object

Original (English) · read from the image, not independently checked

```
How Does Your POSTURE Line Up?
HEAD DROOPING
SHOULDERS ROUNDED
CHEST SLUMPED
BACK SWAYED IN
ABDOMEN SAGGING
HIPS TILTED FORWARD
KNEES BENT
FEET OUT OF LINE
HEAD HIGH
SHOULDERS BACK
CHEST UP
ABDOMEN UP AND IN
LOWER BACK FLATTENED
HIPS TILTED BACK
KNEES STRAIGHT
FEET PARALLEL
STRAIGHTEN YOUR LINE OF BALANCE
APPEARANCE • HEALTH • EFFICIENCY
COPYRIGHT 1944
Created and issued by the SAMUEL HIGBY CAMP INSTITUTE FOR BETTER POSTURE Empire State Building, New York 1, N. Y., Founded by S. H. Camp & Co., Jackson, Mich.
LITHO'D IN U. S. A.
```

[← How does your driving mileage compare with these Navy drivers?](https://propagandaarchive.org/collection/how-does-your-driving-mileage-compare-navy-1944/) [How green is my pasture! Conservation practices →](https://propagandaarchive.org/collection/how-green-is-my-pasture-1944/)

## More propaganda examples that use the same techniques

- [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer)
- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Tomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE](https://propagandaarchive.org/collection/dna-inscription-darius-i-naqsh-e-rustam-490bce/) (Achaemenid Empire · 0000 · Testimonial, Card stacking)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Persepolis, Apadana staircase relief: a figure with an animal from a procession of delegations, early fifth century BCE](https://propagandaarchive.org/collection/persepolis-apadana-delegate-relief-500bce/) (Achaemenid Empire · 0000 · Card stacking, Manufactured consensus)
- [Alabaster relief, Assyrian troops storming a citadel, from Nineveh (reign of Sennacherib)](https://propagandaarchive.org/collection/relief-sennacherib-storming-citadel-nineveh-704bce/) (Neo Assyrian Empire · 0000 · Card stacking). Content note: An Assyrian palace relief of troops storming a fortified city, with a file of figures below; Assyrian royal reliefs and texts record killing, mutilation and deportation, shown as carved, with the historical context and scholarly dispute on the regime page.
- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Silver denarius of Vespasian, reverse IVDAEA with a trophy of arms and a seated mourning woman](https://propagandaarchive.org/collection/denarius-vespasian-judaea-capta-0070/) (Roman Empire · 0070 · Card stacking). Content note: A Roman victory coin showing a mourning female figure as the personification of the conquered province of Judaea after the Roman suppression of the Jewish revolt; shown as struck, with the historical context on the regime page.