--- title: How much do you bid? url: https://propagandaarchive.org/collection/how-much-do-you-bid-goldman-1942/ description: 'Agency-written war-effort sheet: a man in a pinstripe suit holds a gavel and a Statue of Liberty figure, beside the headline ''How much do you BID?''' section: Collection --- 1. [Home](https://propagandaarchive.org/) 2. [Collection](https://propagandaarchive.org/collection/) 3. How much do you bid? [![How much do you bid?, 1942 US advertisement: Agency-written war-effort sheet](https://propagandaarchive.org/collection/images/how-much-do-you-bid-goldman-1942.jpg)](https://propagandaarchive.org/collection/images/how-much-do-you-bid-goldman-1942.jpg) # How much do you bid? Agency-written war-effort sheet: a man in a pinstripe suit holds a gavel and a Statue of Liberty figure, beside the headline 'How much do you BID?' The text casts Liberty as on the auction block 'going to Hitler' unless readers bid blood, scrap, fats and War Stamps and Bonds. It uses fear-appeal, name-calling ('barbarians', 'wrecking crews') and bandwagon ('130 million'). ## Propaganda techniques used in this advertisement [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) [Name-calling](https://propagandaarchive.org/techniques/name-calling/) [Bandwagon](https://propagandaarchive.org/techniques/bandwagon/) ## Text on the object Original (English) · read from the image, not independently checked ``` DECEMBER 7, 1941 Remember Pearl Harbor? . . . a year ago today! How much do you BID? LIBERTY is on the auction block—and it's going, going, going to Hitler unless you start bidding with everything you've got! Baloney, did you say? That's what too many "chair-warmers" think—and if they keep on "thinking" instead of "doing," Mr. Hitler and his wrecking crews are going to sneak up and haul Miss Liberty right off to Berlin! And don't kid yourself—Liberty can be torn down on the frozen tundras of Siberia or on the scorching sands of the Sahara—not necessarily in gay New York. So come on—let's be frank! You've been getting the best of everything that Liberty has to offer—and now when She's in trouble, you're being asked to pitch in so that you can keep on getting the best of it. What's that worth to you? How much will you bid? Just a cock-sure attitude? That isn't much of a contribution—because that won't stop a Stuka. Well then, what are you asked to bid? Your life?—no! But, a little bit of your blood, maybe, to save some bright-eyed soldier's life! Will you bid that? Will you bid the vital scrap that's picking up dust and rust—the fats that you're letting go to waste? Will you bid your sense of fairness and avoid hoarding? Will you bid your sense of balance and help gag the tongues that wag? Will you bid your sense of economy and use rubber and oil wisely? And most important, will you bid your cash by socking it into War Stamps and Bonds until it pinches? The choice is yours! Will you start bidding these things today—now—before it's too late! Remember, your bid counts because every bit counts—and because, collectively, we can outbid the cunning, powerful, ruthless barbarians who have turned the world into a Niagara of blood and tears in their efforts to drown out freedom and the light of precious LIBERTY! Well, do we hear any bidders? One . . . one hundred . . . one hundred and thirty million? Fine! LIBERTY . . . sold to the folks in the Red, White, and Blue. There goes the Axis— Going, going, gone! Another message in the interest of the War Effort, written by I. A. GOLDMAN & COMPANY Advertising Agency 100 North Eutaw Street, Baltimore, Maryland 1015 Chestnut Street, Philadelphia, Pa. Additional reprints of this message upon request [imprint: PHOTOGRAPH BY METTEE - ENGRAVING BY ALPHA] [imprint: © 1942—I. A. GOLDMAN & CO., BALTIMORE, MD.] ``` [← How mileage is rationed](https://propagandaarchive.org/collection/how-mileage-is-rationed-1942/) [How to Fight Fire Bombs →](https://propagandaarchive.org/collection/how-to-fight-fire-bombs-1942/) ## More propaganda examples that use the same techniques - [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written. - [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers. - [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal) - [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling) - [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms. - [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal) - [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered. - [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)