---
title: How to Keep Warm With Less Fuel This Winter
url: https://propagandaarchive.org/collection/how-to-keep-warm-with-less-fuel-owi-1941/
description: Text-led notice with a drawing of a red-roofed house, a truck and two workmen, headed 'How to keep warm with less fuel this winter' and listing four
section: Collection
---

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3. How to Keep Warm With Less Fuel This Winter

[![How to Keep Warm With Less Fuel This Winter, 1941 US poster: Text-led notice with a drawing of a red-roofed house, a truck](https://propagandaarchive.org/collection/images/how-to-keep-warm-with-less-fuel-owi-1941.jpg)](https://propagandaarchive.org/collection/images/how-to-keep-warm-with-less-fuel-owi-1941.jpg)

# How to Keep Warm With Less Fuel This Winter

Text-led notice with a drawing of a red-roofed house, a truck and two workmen, headed 'How to keep warm with less fuel this winter' and listing four home-insulation steps. The technique is faint: the closest is a mild urgency appeal in 'Act now... while men and materials are available'.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (English) · read from the image, not independently checked

```
HOW TO KEEP WARM
WITH LESS FUEL THIS WINTER
"Winterproof" your home now to prevent heat loss...
1. Insulate walls and ceilings
2. Weatherstrip windows...caulk cracks
3. Order storm sash early
4. Have your furnace and controls checked for burning efficiency
ACT NOW...WHILE MEN AND MATERIALS ARE AVAILABLE
A U.S. Government Message from the Office of War Information
[imprint: small mark at lower right, illegible]
```

[← Homemaker's War Guide](https://propagandaarchive.org/collection/homemakers-war-guide-1941/) [How to Make Your Household Linens Last Longer →](https://propagandaarchive.org/collection/how-to-make-household-linens-last-longer-1941/)

## More propaganda examples that use the same techniques

- [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written.
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)
- [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms.
- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
- [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)