--- title: Humane Spirit of the 101st Airborne Division url: https://propagandaarchive.org/collection/humanitarian-spirit-101st-airborne-1965-1969/ description: A Chieu Hoi sheet (SP-1533) says the 101st Airborne is deadly to Viet Cong and North Vietnamese forces but will feed, house and treat those who rally. section: Collection --- 1. [Home](https://propagandaarchive.org/) 2. [Collection](https://propagandaarchive.org/collection/) 3. Humane Spirit of the 101st Airborne Division [![Humane Spirit of the 101st Airborne Division, 1965 US poster: A Chieu Hoi sheet (SP-1533) says the 101st Airborne is deadly](https://propagandaarchive.org/collection/images/humanitarian-spirit-101st-airborne-1965-1969.jpg)](https://propagandaarchive.org/collection/images/humanitarian-spirit-101st-airborne-1965-1969.jpg) # Humane Spirit of the 101st Airborne Division A Chieu Hoi sheet (SP-1533) says the 101st Airborne is deadly to Viet Cong and North Vietnamese forces but will feed, house and treat those who rally. Two photographs show a U.S. medic giving malaria medicine to a rallier and treating a rallier's child's eye. The footer sets 'Chieu Hoi is the road of life' against 'fighting for the Viet Cong and North Vietnamese communists is the road of death'. ## Propaganda techniques used in this poster [Testimonial](https://propagandaarchive.org/techniques/testimonial/) [Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) ## Text on the object Original (Vietnamese) · read from the image, not independently checked ``` TINH THẦN NHÂN ĐẠO CỦA CÁC CHIẾN SĨ SƯ ĐOÀN 101 TRONG NHIỀU NƠI SƯ ĐOÀN 101 HOA KỲ ĐÃ NỔI TIẾNG TRONG CÔNG TÁC DIỆT TRỪ VIỆT CỘNG VÀ CÁC LỰC LƯỢNG BẮC VIỆT. CÁC LỰC LƯỢNG VIỆT CỘNG VÀ BẮC VIỆT GẶP SƯ ĐOÀN 101 LÀ CHẾT CHẮC CHẮN. NHƯNG ĐỐI VỚI NHỮNG CÁN BINH VIỆT CỘNG HAY BẮC VIỆT TRỞ VỀ CHÍNH NGHĨA THEO ĐƯỜNG LỐI CHIÊU HỒI, HỌ CÓ THÁI ĐỘ KHÁC HẲN. HỌ SẴN SÀNG GIÚP NHỮNG NGƯỜI TRỞ VỀ VỚI CHÍNH PHỦ, LƯƠNG THỰC, CHỖ ĂN Ở VÀ SĂN SÓC THUỐC MEN TẬN TÌNH. Một hồi chánh viên nhận thuốc chữa bịnh rét rừng anh mắc phải trong khi còn ở trong hàng ngũ Việt Cộng. Con cái của các hồi chánh viên cũng được săn sóc thuốc men. Đây một chuyên viên Y Tế đang chữa mắt cho một em bé. CHIÊU HỒI LÀ ĐƯỜNG SỐNG ! CHIẾN ĐẤU CHO VIỆT CỘNG VÀ BẮC VIỆT CỘNG SẢN LÀ ĐƯỜNG CHẾT ! SP-1533 ``` English translation (machine translation by Claude, not verified by a fluent reader) ``` HUMANE SPIRIT OF THE SOLDIERS OF THE 101ST DIVISION In many places the U.S. 101st Division has become famous for its work of exterminating the Viet Cong and North Vietnamese forces. Viet Cong and North Vietnamese forces that meet the 101st Division are certain to die. But toward those Viet Cong or North Vietnamese cadres and soldiers who return to the just cause by way of the Chieu Hoi policy, they have a completely different attitude. They are ready to help those who return to the Government with food, lodging and attentive medical care. A rallier receiving medicine for the jungle malaria he caught while still in the Viet Cong ranks. The children of ralliers are also given medical care. Here a medical specialist is treating a baby's eyes. CHIEU HOI IS THE ROAD OF LIFE! FIGHTING FOR THE VIET CONG AND THE COMMUNIST NORTH VIETNAMESE IS THE ROAD OF DEATH! SP-1533 ``` [← How? The Viet Cong Blow Up Bus Loads of Civilians](https://propagandaarchive.org/collection/how-the-viet-cong-bus-mines-1965-1969/) [I Am a Man of the People... I Need the Help of Everyone →](https://propagandaarchive.org/collection/i-am-a-man-of-the-people-i-need-the-help-of-everyone-1965-1969/) ## More propaganda examples that use the same techniques - [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account. - [Tomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE](https://propagandaarchive.org/collection/dna-inscription-darius-i-naqsh-e-rustam-490bce/) (Achaemenid Empire · 0000 · Testimonial, Card stacking) - [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial) - [Bronze sestertius of Gaius (Caligula), reverse S P Q R P P OB CIVES SERVATOS in an oak wreath](https://propagandaarchive.org/collection/sestertius-caligula-ob-cives-servatos-0037/) (Roman Empire · 0037 · Testimonial, Transfer) - [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities) - [Seljuq gold dinar of Sanjar, dated 493 AH, with the Abbasid caliph named on one face](https://propagandaarchive.org/collection/seljuq-gold-dinar-sanjar-caliph-name-1099/) (Great Seljuk Empire · 1099 · Testimonial) - [Estoire d'Eracles page with Bernard of Clairvaux preaching the Second Crusade in the initial (Walters W.137, fol. 180v)](https://propagandaarchive.org/collection/eracles-bernard-preaching-second-crusade-w137-1275/) (France · 1275 · Testimonial) - [Opening page of the Estoire d'Eracles (William of Tyre in French), with the Crucifixion and Pope Urban II preaching the First Crusade in the initial (Walters W.137, fol. 1r)](https://propagandaarchive.org/collection/eracles-urban-ii-preaching-first-crusade-w137-1275/) (France · 1275 · Testimonial, Transfer)