--- title: I vy občané, vzhůru do boje! Upisujte 7. válečnou půjčku! (You too, citizens, on to the fight! Subscribe to the 7th War Loan!) url: https://propagandaarchive.org/collection/i-vy-obcane-1917/ description: A grey-bearded civilian holding a loan certificate stamped with the imperial eagle stands shoulder to shoulder with a decorated infantryman, under the… section: Collection --- [Collection](https://propagandaarchive.org/collection/) [![I vy občané, vzhůru do boje! Upisujte 7. válečnou půjčku! (You too, citizens, on to the fight! Subscribe to the 7th War Loan!)](https://propagandaarchive.org/collection/images/i-vy-obcane-1917.jpg)](https://propagandaarchive.org/collection/images/i-vy-obcane-1917.jpg) # I vy občané, vzhůru do boje! Upisujte 7. válečnou půjčku! (You too, citizens, on to the fight! Subscribe to the 7th War Loan!) A grey-bearded civilian holding a loan certificate stamped with the imperial eagle stands shoulder to shoulder with a decorated infantryman, under the Czech headline 'You too, citizens, on to the fight!' The soldier's resolve is transferred onto the father's paper, so subscribing is drawn as fighting beside him. - **Date:** 1917 - **Period:** [First World War](https://propagandaarchive.org/collection/#era=wwi) - **Made by:** Austro-Hungarian Seventh War Loan campaign, Czech-language issue printed in Prague by A. Haase; artist Antonín Erhardt - **Region:** [Western and Central Europe](https://propagandaarchive.org/collection/#region=western-central-europe) - **Country:** [Austria Hungary](https://propagandaarchive.org/collection/#country=austria-hungary) - **Medium:** [Poster](https://propagandaarchive.org/collection/#medium=poster) - **Issuer type:** [State](https://propagandaarchive.org/collection/#actor=state) - **Regime:** [Austria Hungary](https://propagandaarchive.org/collection/#regime=austria-hungary) - **Leader:** [Karl I](https://propagandaarchive.org/collection/#leader=karl-i) - **Audience:** [Domestic public](https://propagandaarchive.org/collection/#audience=domestic-public) - **Purpose:** [Fundraise](https://propagandaarchive.org/collection/#purpose=fundraise) - **Themes:** [Economy and finance](https://propagandaarchive.org/collection/#theme=economy-finance), [War and the military](https://propagandaarchive.org/collection/#theme=war-military), [Home front](https://propagandaarchive.org/collection/#theme=home-front) - **Event:** [World War I](https://propagandaarchive.org/collection/#event=world-war-i) - **Techniques:** [Transfer](https://propagandaarchive.org/techniques/transfer/) - **Source:** Identified Openly sourced: the speaker is who they say they are - **Source:** [Wikimedia Commons](https://commons.wikimedia.org/wiki/File:12_Sammlung_Eybl_(Slg.Nr._1284)_I_vy_ob%C4%8Dan%C3%A9_-_1917,_A._Erhardt.jpg), retrieved September 27, 2026 - **Rights:** Public domain (per Wikimedia Commons) Sammlung Eybl, Plakatmuseum Wien ## Text on the object Original (Czech) · read from the image, not independently checked ``` I vy občané, vzhůru do boje! Upisujte [illegible — masthead of the newspaper held by the older man, stylized lettering under a printed eagle device] 7. válečnou půjčku! A. Erhardt, Praha. A. Haase c. a k. dvorní litograf, Praha. ``` English translation (machine translation by Claude, not verified by a fluent reader) ``` You too, citizens, on to the fight! Subscribe [illegible — newspaper masthead] 7th War Loan! A. Erhardt, Prague. A. Haase, imperial and royal court lithographer, Prague. ``` The newspaper masthead the older man holds is printed in decorative lettering under a small eagle device; too stylized/low-contrast at this resolution to read with confidence, so left [illegible]. 'A. Erhardt, Praha' and 'A. Haase...' are printer/lithographer credit lines at the bottom corners. [← Wer Kriegsanleihe zeichnet, macht mir die schönste Geburtstagsgabe! (Whoever Subscribes to the War Loan Gives Me the Finest Birthday Present!)](https://propagandaarchive.org/collection/hindenburg-geburtstagsgabe-1917/) [I Want You for U.S. Army →](https://propagandaarchive.org/collection/i-want-you-for-us-army-1917/) ## Using the same techniques - [Bronze sestertius of Gaius (Caligula), reverse S P Q R P P OB CIVES SERVATOS in an oak wreath](https://propagandaarchive.org/collection/sestertius-caligula-ob-cives-servatos-0037/) (0037 · Testimonial, Transfer) - [Gold coin of Kanishka: King of Kings legend, king at the altar, deity Oesho](https://propagandaarchive.org/collection/gold-dinar-kanishka-king-of-kings-0130/) (0130 · Transfer) - [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (0538 · Transfer, Glittering generalities) - [Bayeux Tapestry, scene 23: UBI HAROLD SACRAMENTVM FECIT VVILLELMO DVCI](https://propagandaarchive.org/collection/bayeux-tapestry-harold-oath-to-william-1070/) (1070 · Transfer, Card stacking) - [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (1649 · Transfer, Glittering generalities) - [Consult of the doctors on the grave illness of the Grand Sultan (Consult vande medicijnen inde swaere siekte vanden grooten Sultaen)](https://propagandaarchive.org/collection/consult-of-the-doctors-sick-sultan-antwerp-1683/) (1683 · Transfer, Bandwagon) - [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (1746 · Name-calling, Transfer) - [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (1791 · Name-calling, Transfer)