---
title: If you can't GO across - COME ACROSS! Produce! Keep 'em firing!
url: https://propagandaarchive.org/collection/if-you-cant-go-across-come-across-produce-oldsmobile-1942/
description: 'Industrial production poster: at the top, three helmeted soldiers stand before a troopship and army trucks; below.'
section: Collection
---

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3. If you can't GO across - COME ACROSS! Produce! Keep 'em firing!

[![If you can't GO across - COME ACROSS! Produce! Keep 'em firing!, 1942 US poster: Industrial production poster](https://propagandaarchive.org/collection/images/if-you-cant-go-across-come-across-produce-oldsmobile-1942.jpg)](https://propagandaarchive.org/collection/images/if-you-cant-go-across-come-across-produce-oldsmobile-1942.jpg)

# If you can't GO across - COME ACROSS! Produce! Keep 'em firing!

Industrial production poster: at the top, three helmeted soldiers stand before a troopship and army trucks; below, a worker in a blue shirt leans over a lathe beneath a large red 'Produce!'. The pun on 'across' ties the machinist's output to the soldiers' overseas service, so the worker's job takes on the soldiers' standing. This is a different design from the Abbott Laboratories sheet with a similar title.

## Propaganda techniques used in this poster

[Identity fusion](https://propagandaarchive.org/techniques/identity-fusion/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
IF YOU CAN'T GO ACROSS-
COME ACROSS!
Produce!
KEEP 'EM FIRING!
COPYRIGHT, 1942—OLDSMOBILE DIVISION, GENERAL MOTORS CORPORATION, LANSING, MICHIGAN
29
```

[← Carved stone: 'Az nem lehet, hogy annyi szív, hiába onta vért!!' (Vörösmarty, Szózat)](https://propagandaarchive.org/collection/hungary-szozat-stone-az-nem-lehet-1942/) [If you must talk, tell it to the Marines →](https://propagandaarchive.org/collection/if-you-must-talk-tell-it-to-the-marines-1942/)

## More propaganda examples that use the same techniques

- [A Little American's Promise](https://propagandaarchive.org/collection/a-little-americans-promise-1917/) (United States · 1917 · Identity fusion, Transfer)
- [All Together! Enlist in the Navy](https://propagandaarchive.org/collection/all-together-enlist-in-the-navy-1917/) (United States · 1917 · Bandwagon, Identity fusion)
- [Members of U.S. Food Administration: America Has Promised to Feed the Hungry Millions of Europe, Waste Nothing](https://propagandaarchive.org/collection/america-food-pledge-20-million-tons-1917-1919/) (United States · 1917 · Identity fusion)
- [Do Your Duty. Join the U.S. Marines. Help Them Defend America on Land and Sea](https://propagandaarchive.org/collection/do-your-duty-join-the-us-marines-1917-1919/) (United States · 1917 · Glittering generalities, Identity fusion)
- [50-50 (The Job of Beating Up the Hun)](https://propagandaarchive.org/collection/fifty-fifty-service-series-11-1917/) (United States · 1917 · Name-calling, Identity fusion)
- [Food Will Win the War: Member of United States Food Administration (Pledge Card)](https://propagandaarchive.org/collection/food-will-win-the-war-member-pledge-card-1917-1919/) (United States · 1917 · Identity fusion, Bandwagon)
- [Hit the Bull's Eye! Are You on This List? Get Your Name in the Circle: It's the Ring of Liberty](https://propagandaarchive.org/collection/hit-the-bulls-eye-ring-of-liberty-1917/) (United States · 1917 · Bandwagon, Identity fusion)
- [I Am a Soldier of the United States (Service Series No. 12)](https://propagandaarchive.org/collection/i-am-a-soldier-of-the-united-states-service-series-no-12-1917/) (United States · 1917 · Identity fusion, Glittering generalities)