---
title: If You're Working Harder Than You've Ever Worked Before...
url: https://propagandaarchive.org/collection/if-youre-working-harder-than-youve-ever-worked-before-canada-1939/
description: Four panels show a machinist, a man carrying a stack of bonds and certificates, and a man filing them, ending in a smiling worker in overalls under 'Then
section: Collection
---

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3. If You're Working Harder Than You've Ever Worked Before...

[![If You're Working Harder Than You've Ever Worked Before..., 1939 Canada poster: Four panels show a machinist, a man carrying](https://propagandaarchive.org/collection/images/if-youre-working-harder-than-youve-ever-worked-before-canada-1939.jpg)](https://propagandaarchive.org/collection/images/if-youre-working-harder-than-youve-ever-worked-before-canada-1939.jpg)

# If You're Working Harder Than You've Ever Worked Before...

Four panels show a machinist, a man carrying a stack of bonds and certificates, and a man filing them, ending in a smiling worker in overalls under 'Then you're tops, you're helping to win the war'. The tell for plain-folks is the overalled worker as the model; for glittering-generalities, the unexplained praise 'tops'.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
if
- you're working harder
than you ever worked before . . .
if
- you're buying all the Victory Bonds and
War Savings Certificates you possibly can . . .
if
- you're holding on to your Bonds
and Certificates for the duration . . . .
Then you're tops
YOU'RE HELPING TO WIN THE WAR
```

[← I Need Your Rags](https://propagandaarchive.org/collection/i-need-your-rags-salvage-1939/) [A Message from the First Lord of the Admiralty A. V. Alexander (It's Up to Us!) →](https://propagandaarchive.org/collection/its-up-to-us-first-lord-of-the-admiralty-1939/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)