---
title: I'm out to lick runaway prices
url: https://propagandaarchive.org/collection/im-out-to-lick-runaway-prices-1942/
description: 'Home-front price-control poster: a determined, smiling woman in an apron grips a handful of cloth, under a first-person headline.'
section: Collection
---

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3. I'm out to lick runaway prices

[![I'm out to lick runaway prices, 1942 US poster: Home-front price-control poster](https://propagandaarchive.org/collection/images/im-out-to-lick-runaway-prices-1942.jpg)](https://propagandaarchive.org/collection/images/im-out-to-lick-runaway-prices-1942.jpg)

# I'm out to lick runaway prices

Home-front price-control poster: a determined, smiling woman in an apron grips a handful of cloth, under a first-person headline, above a seven-line 'plan' whose lines are lettered V-I-C-T-O-R-Y on key icons. The speaker is an ordinary housewife (plain-folks) and the acronym ties each thrift or compliance request to the word 'victory' (transfer).

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
I'M OUT TO LICK
RUNAWAY PRICES
LET'S ALL FOLLOW THE 7-KEY PLAN TO HOLD
PRICES DOWN
[V] 1. Buy and hold War Bonds.
[I] 2. Pay willingly our share of taxes.
[C] 3. Provide adequate life insurance and savings for our future.
[T] 4. Reduce our debts as much as possible.
[O] 5. Buy only what we need and make what we have last longer.
[R] 6. Follow ration rules and price ceilings.
[Y] 7. Cooperate with our Government's wage stabilization program.
Distributed by O.W.I. for the Office of Economic Stabilization
```

[← I'm a fightin' man too! Watch my smoke!](https://propagandaarchive.org/collection/im-a-fightin-man-too-watch-my-smoke-bressler-1942/) [Immunization saves lives →](https://propagandaarchive.org/collection/immunization-saves-lives-childrens-bureau-1942/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)