---
title: In the strength of great hope we must shoulder our common load. Buy Victory Bonds
url: https://propagandaarchive.org/collection/in-the-strength-of-great-hope-victory-loan-1945/
description: 'Victory Loan bond poster: a large painted portrait of an older man in round glasses fills the top, with a printed quotation about shouldering a common load'
section: Collection
---

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3. In the strength of great hope we must shoulder our common load. Buy

[![In the strength of great hope we must shoulder our common load. Buy Victory Bonds, 1945 US poster: Victory Loan bond poster](https://propagandaarchive.org/collection/images/in-the-strength-of-great-hope-victory-loan-1945.jpg)](https://propagandaarchive.org/collection/images/in-the-strength-of-great-hope-victory-loan-1945.jpg)

# In the strength of great hope we must shoulder our common load. Buy Victory Bonds

Victory Loan bond poster: a large painted portrait of an older man in round glasses fills the top, with a printed quotation about shouldering a common load beneath it. At the bottom a family of five stands on a lit path toward a cross with a wreath. The technique is testimonial (a quoted public figure backing the sale) and transfer (memorial and family imagery attached to buying bonds).

## Propaganda techniques used in this poster

[Testimonial](https://propagandaarchive.org/techniques/testimonial/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
“In the strength of great hope
we must shoulder our common load.”
BUY VICTORY BONDS
VICTORY
LOAN
[signature: illegible, lower right, possibly "c. c. bell"]
[imprint: U.S. GOVERNMENT PRINTING OFFICE : 1945—O—662911]
AN OFFICIAL U.S. TREASURY POSTER
WFD 32
```

[← Ik val aan... volgt mij (I attack... follow me)](https://propagandaarchive.org/collection/ik-val-aan-volgt-mij-1945/) [It Will Help You Get a Job! →](https://propagandaarchive.org/collection/it-will-help-you-get-a-job-1945/)

## More propaganda examples that use the same techniques

- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Tomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE](https://propagandaarchive.org/collection/dna-inscription-darius-i-naqsh-e-rustam-490bce/) (Achaemenid Empire · 0000 · Testimonial, Card stacking)
- [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial)
- [Bronze sestertius of Gaius (Caligula), reverse S P Q R P P OB CIVES SERVATOS in an oak wreath](https://propagandaarchive.org/collection/sestertius-caligula-ob-cives-servatos-0037/) (Roman Empire · 0037 · Testimonial, Transfer)
- [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities)
- [Seljuq gold dinar of Sanjar, dated 493 AH, with the Abbasid caliph named on one face](https://propagandaarchive.org/collection/seljuq-gold-dinar-sanjar-caliph-name-1099/) (Great Seljuk Empire · 1099 · Testimonial)
- [Estoire d'Eracles page with Bernard of Clairvaux preaching the Second Crusade in the initial (Walters W.137, fol. 180v)](https://propagandaarchive.org/collection/eracles-bernard-preaching-second-crusade-w137-1275/) (France · 1275 · Testimonial)
- [Opening page of the Estoire d'Eracles (William of Tyre in French), with the Crucifixion and Pope Urban II preaching the First Crusade in the initial (Walters W.137, fol. 1r)](https://propagandaarchive.org/collection/eracles-urban-ii-preaching-first-crusade-w137-1275/) (France · 1275 · Testimonial, Transfer)