---
title: It'll Be a Great Day!
url: https://propagandaarchive.org/collection/itll-be-a-great-day-1944/
description: A young man in shirt, tie and striped shorts smiles at his reflection in a mirror in a room that holds an Army cap and jacket, photographs.
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. It'll Be a Great Day!

[![It'll Be a Great Day!, 1944 US poster: A young man in shirt, tie and striped shorts smiles at his reflection in a mirror](https://propagandaarchive.org/collection/images/itll-be-a-great-day-1944.jpg)](https://propagandaarchive.org/collection/images/itll-be-a-great-day-1944.jpg)

# It'll Be a Great Day!

A young man in shirt, tie and striped shorts smiles at his reflection in a mirror in a room that holds an Army cap and jacket, photographs, bright socks and a Scottish terrier. The tell for glittering-generalities is the cheerful slogan 'It'll be a great day!' paired with 'Conservation of supplies and equipment speeds victory', with the link between saving kit and ending the war stated but not shown.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
It'll be a GREAT DAY!

CONSERVATION
OF SUPPLIES AND EQUIPMENT
SPEEDS VICTORY

[on a paper in the scene:] PROGRAM
1944
WINTER
SESS[partly hidden]
DAN[partly hidden]

[emblem:] U.S. ARMY SAVE CONSERVATION PROGRAM
[signature:] [illegible] 1944
[imprint:] ARMY CONSERVATION PROJECT NO. 102-P-17
[imprint:] U.S. GOVERNMENT PRINTING OFFICE: 1944-O-593313
```

[← Itching Fingers? You're Helping the Enemy!](https://propagandaarchive.org/collection/itching-fingers-helping-enemy-1944/) [It's just got to be right! →](https://propagandaarchive.org/collection/its-just-got-to-be-right-inspection-1944/)

## More propaganda examples that use the same techniques

- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities)
- [Gold solidus of Constantine I, reverse RESTITVTORI LIBERTATIS](https://propagandaarchive.org/collection/solidus-constantine-i-restitutori-libertatis-0313/) (Roman Empire · 0313 · Glittering generalities)
- [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (Byzantine Empire · 0538 · Transfer, Glittering generalities)
- [The Armada Portrait of Elizabeth I (Royal Museums Greenwich version), oil on panel](https://propagandaarchive.org/collection/armada-portrait-elizabeth-i-greenwich-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Medal of Elizabeth I: portrait in a ruff, reverse an ark on stormy waves with SAEVAS TRANQVILLA PER VNDAS (18th-century aftercast of a 1588 model)](https://propagandaarchive.org/collection/elizabeth-i-ark-medal-aftercast-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (Dutch Republic · 1649 · Transfer, Glittering generalities)