---
title: A Message from the First Lord of the Admiralty A. V. Alexander (It's Up to Us!)
url: https://propagandaarchive.org/collection/its-up-to-us-first-lord-of-the-admiralty-1939/
description: A reproduced typed letter on Admiralty letterhead, with a photograph of the signatory and red underlining, thanks Canadian shipbuilding and asks for more
section: Collection
---

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[![A Message from the First Lord of the Admiralty A. V. Alexander, 1939 Canada poster: A reproduced typed letter on Admiralty](https://propagandaarchive.org/collection/images/its-up-to-us-first-lord-of-the-admiralty-1939.jpg)](https://propagandaarchive.org/collection/images/its-up-to-us-first-lord-of-the-admiralty-1939.jpg)

# A Message from the First Lord of the Admiralty A. V. Alexander (It's Up to Us!)

A reproduced typed letter on Admiralty letterhead, with a photograph of the signatory and red underlining, thanks Canadian shipbuilding and asks for more escort output, under the slogan 'It's up to us!'. The tell for testimonial is the named First Lord's signed endorsement of the effort; the tell for transfer is the Admiralty crest and letterhead lending official weight to the production request.

## Propaganda techniques used in this poster

[Testimonial](https://propagandaarchive.org/techniques/testimonial/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
A Message from the
First Lord of the Admiralty
A. V. Alexander

[letterhead:] ADMIRALTY WHITEHALL
16th Marc[h]

Dear Mr. Carmichael,

Before you return to Canada I should like you to know how extremely grateful we are for the magnificent shipbuilding effort which Canada has put forward in this war. In particular your corvette production has been invaluable and in the hands of the Royal Canadian Navy they have played a very considerable part in the battle of the United Nations against the U-boats.

In spite of all that has been done in Canada, the U.S.A. and in this country the escort position as you know remains extremely serious and the need for additional ocean-going anti-submarine escorts is both very great and very urgent. [underlined in red:] Anything therefore that you can do to speed up or expand the output of escorts in Canada will be a first class contribution to the problems that face the United Nations at the present time. We always look to Canada not only with the deep gratitude I have already mentioned, but also with confidence inspired by your fine achievements in the construction of ships.

Believe me,
Yours very sincerely,
[signature] A. V. Alexander

[addressee, partly covered:] [?]. J. Carmichael, Esq.

IT'S UP TO US!
```

[← If You're Working Harder Than You've Ever Worked Before...](https://propagandaarchive.org/collection/if-youre-working-harder-than-youve-ever-worked-before-canada-1939/) [John Bull Dips Deep into His Pocket! Indirect Taxation in Great Britain →](https://propagandaarchive.org/collection/john-bull-dips-deep-indirect-taxation-uk-1939/)

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