---
title: Street slogan "Stop the permanent wave" (Japan, 1940)
url: https://propagandaarchive.org/collection/japan-stop-the-permanent-wave-poster-1940/
description: Black-and-white photograph of words painted in black katakana down a street, a man in a white hat bending to read them.
section: Collection
---

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3. Street slogan "Stop the permanent wave" (Japan, 1940)

[![Street slogan "Stop the permanent wave", 1940 Japan photograph: Black-and-white photograph of words painted in black katakana](https://propagandaarchive.org/collection/images/japan-stop-the-permanent-wave-poster-1940.jpg)](https://propagandaarchive.org/collection/images/japan-stop-the-permanent-wave-poster-1940.jpg)

# Street slogan "Stop the permanent wave" (Japan, 1940)

Black-and-white photograph of words painted in black katakana down a street, a man in a white hat bending to read them. The lettering reads 'Let's stop permanents'. The tell: a hairstyle becomes the subject of a collective 'let's' addressed to passers-by, turning a personal choice into shared wartime conduct without giving a reason on the spot.

## Propaganda techniques used in this photograph

[Bandwagon](https://propagandaarchive.org/techniques/bandwagon/)

## Full record

Region, Country, Medium, Issuer type, Regime, Leader, Audience, Purpose, Themes, Event, Source, Rights

## Text on the object

Original (Japanese) · read from the image, not independently checked

Original (Japanese) · read from the image, not independently checked

```
パーマネントハヤメマセウ
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
Let's stop permanents
```

Read from the 250 px rendering; the lettering is large and clear, in historical kana usage (ませう). Translation is a literal machine translation by Claude, not checked by a fluent reader.

[← 秘密戰ヲ防ゲ (Guard Against Secret Warfare), Japanese home-front counterintelligence poster](https://propagandaarchive.org/collection/japan-counterintelligence-poster-1940/) [Poster, three girls revitalizing Asia (Japan, 1940) →](https://propagandaarchive.org/collection/japan-three-girls-revitalizing-asia-poster-1940/)

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- [Consult of the doctors on the grave illness of the Grand Sultan (Consult vande medicijnen inde swaere siekte vanden grooten Sultaen)](https://propagandaarchive.org/collection/consult-of-the-doctors-sick-sultan-antwerp-1683/) (Spanish Netherlands · 1683 · Transfer, Bandwagon)
- ["Jackson ticket" with Hickory tree motto, Baltimore (1828)](https://propagandaarchive.org/collection/jackson-ticket-hickory-tree-1828/) (United States · 1828 · Bandwagon, Transfer)
- [Democratic tickets, "Go it, ye Cripples!" and "Stop Van!!!" (Ohio electors, Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-stop-van-van-buren-1836/) (United States · 1836 · Name-calling, Bandwagon)
- [Democratic ticket, "Going the whole hog" (Ohio electors for Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-whole-hog-van-buren-1836/) (United States · 1836 · Bandwagon)
- ["Political race course - Union Track - fall races 1836"](https://propagandaarchive.org/collection/political-race-course-union-track-harrison-1836/) (United States · 1836 · Bandwagon, Name-calling). Content note: Partisan caricature of named politicians that uses the epithet 'Black Dan' for Daniel Webster and regional stereotypes in the speech balloons.
- ["Grand match between the Kinderhook poney and the Ohio ploughman", April 1836](https://propagandaarchive.org/collection/grand-match-kinderhook-poney-ohio-ploughman-harrison-1836/) (United States · Apr 1836 · Transfer, Bandwagon)
- ['The People's Line -- Take care of the Locomotive', Whig woodcut, 1840](https://propagandaarchive.org/collection/peoples-line-take-care-of-the-locomotive-1840/) (United States · 1840 · Bandwagon)
- ['The Fox Chace', Whig cartoon of Van Buren hunted by cider-barrel hounds, 1840](https://propagandaarchive.org/collection/the-fox-chace-van-buren-harrison-childs-1840/) (United States · 1840 · Name-calling, Bandwagon)