---
title: 'Jeep Campaign: The New Triple-Threat Schools-at-War'
url: https://propagandaarchive.org/collection/jeep-campaign-schools-at-war-1943/
description: 'Horizontal fund-raising sheet for schools: a flying jeep (observation plane), the original jeep and an amphibian jeep are shown with prices.'
section: Collection
---

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3. Jeep Campaign: The New Triple-Threat Schools-at-War

[![Jeep Campaign: The New Triple-Threat Schools-at-War, 1943 US poster: Horizontal fund-raising sheet for schools](https://propagandaarchive.org/collection/images/jeep-campaign-schools-at-war-1943.jpg)](https://propagandaarchive.org/collection/images/jeep-campaign-schools-at-war-1943.jpg)

# Jeep Campaign: The New Triple-Threat Schools-at-War

Horizontal fund-raising sheet for schools: a flying jeep (observation plane), the original jeep and an amphibian jeep are shown with prices, with the call to help send 20,000 jeeps by December 7th. The tell is the concrete goal and deadline set for classes, with each price tied to a vehicle at the front.

## Propaganda techniques used in this poster

[Bandwagon](https://propagandaarchive.org/techniques/bandwagon/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
The New Triple-Threat
SCHOOLS-AT-WAR
JEEP CAMPAIGN
HELP SEND OUR MEN
20,000 JEEPS
BY DECEMBER 7th
Plan a campaign to finance one or more Jeeps by selling War Stamps and Bonds. Start any time. Set a challenging goal and try to beat it. (Be a triple-threat school and finance one of each kind!) On December 7th, certify your success to your State War Finance Chairman who will issue a Treasury Citation in the name of your school or class.
FLYING JEEP, OR "GRASSHOPPER"
$3,000
THE ORIGINAL JEEP
$1,165
AMPHIBIAN JEEP, OR "QUACK"
$2,090
[signature:] REINHARDT
[imprint:] W.S.S.-801  O-537578  ☆ U. S. GOVERNMENT PRINTING OFFICE : 1943
```

[← Japs Execute Doolittle Men. We'll Pay You Back Tojo](https://propagandaarchive.org/collection/japs-execute-doolittle-men-payroll-savings-1943/) [A Jeep's-Eye View of the Seabees in Action →](https://propagandaarchive.org/collection/jeeps-eye-view-of-the-seabees-willys-1943/)

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