---
title: John Bull Has His Coat Off!
url: https://propagandaarchive.org/collection/john-bull-has-his-coat-off-uk-1942/
description: A tall sheet compares 1940 and 1942 British output of tanks and vehicles, ships and aircraft, with 350 percent.
section: Collection
---

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3. John Bull Has His Coat Off!

[![John Bull Has His Coat Off!, 1942 UK poster: A tall sheet compares 1940 and 1942 British output of tanks and vehicles, ships](https://propagandaarchive.org/collection/images/john-bull-has-his-coat-off-uk-1942.jpg)](https://propagandaarchive.org/collection/images/john-bull-has-his-coat-off-uk-1942.jpg)

# John Bull Has His Coat Off!

A tall sheet compares 1940 and 1942 British output of tanks and vehicles, ships and aircraft, with 350 percent, 57 percent and 100 percent increases beside a quotation from 'Britain's Minister of Production', 10 June 1942. The tell is testimonial plus card-stacking: the official's figures carry the claim, and only increases are shown, with no totals, losses or baseline.

## Propaganda techniques used in this poster

[Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Testimonial](https://propagandaarchive.org/techniques/testimonial/)

## Text on the object

Original (English) · read from the image, not independently checked

```
John Bull
has his coat off !

HOW BRITAIN'S WAR PRODUCTION IS INCREASING

1940  1942
350% INCREASE
57% INCREASE
100% INCREASE

"We are producing tanks, jeeps and other mechanical vehicles at the rate of 257,000 a year ...
We have increased our production of aircraft 100% ... We have increased our production of merchant ships 57%"
BRITAIN'S MINISTER OF PRODUCTION. June 10, 1942

G.P.G./AU./2.
Printed in England by W. R. Royle & Son Ltd. 51-2969
```

[← Japanese leaflet in English, "Don't wait to die" (Philippines, 1942)](https://propagandaarchive.org/collection/japanese-leaflet-dont-wait-to-die-philippines-1942/) [Join the Indian Navy →](https://propagandaarchive.org/collection/join-the-indian-navy-1942/)

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