---
title: 'Join: All You Need Is a Heart and a Dollar'
url: https://propagandaarchive.org/collection/join-all-you-need-is-a-heart-and-a-dollar-1917/
description: A very large red cross on a plain ground sits between the word 'Join' in oversized red lettering and the line 'all you need is a heart and a dollar.'
section: Collection
---

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3. Join: All You Need Is a Heart and a Dollar

[![Join: All You Need Is a Heart and a Dollar, 1917 US poster: A very large red cross on a plain ground sits between the word](https://propagandaarchive.org/collection/images/join-all-you-need-is-a-heart-and-a-dollar-1917.jpg)](https://propagandaarchive.org/collection/images/join-all-you-need-is-a-heart-and-a-dollar-1917.jpg)

# Join: All You Need Is a Heart and a Dollar

A very large red cross on a plain ground sits between the word 'Join' in oversized red lettering and the line 'all you need is a heart and a dollar.' The sheet names no argument, only the emblem and a membership price. The tell is the pairing of the familiar relief symbol with an abstract virtue ('a heart'), which lets the emblem carry the appeal.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
Join

-all you need
is a heart
and a dollar
```

[← Joan of Arc Saved France: Women of America, Save Your Country, Buy War Savings Stamps](https://propagandaarchive.org/collection/joan-of-arc-saved-france-war-savings-stamps-1917-1919/) [Join the Engineers and Make American History →](https://propagandaarchive.org/collection/join-the-engineers-make-american-history-1917/)

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