--- title: '"Jungles Today, Gold Mines Tomorrow" (Empire Marketing Board, 1926)' url: https://propagandaarchive.org/collection/jungles-today-gold-mines-tomorrow-1926/ description: A poster for Britain's state Empire Marketing Board draws two African figures in stock costume beside a ledger showing colonial trade rising from £2.25… section: Collection --- [Collection](https://propagandaarchive.org/collection/) **Content note:** African figures drawn as racial stereotypes. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was) [!["Jungles Today, Gold Mines Tomorrow" (Empire Marketing Board, 1926)](https://propagandaarchive.org/collection/images/jungles-today-gold-mines-tomorrow-1926.png)](https://propagandaarchive.org/collection/images/jungles-today-gold-mines-tomorrow-1926.png) # "Jungles Today, Gold Mines Tomorrow" (Empire Marketing Board, 1926) A poster for Britain's state Empire Marketing Board draws two African figures in stock costume beside a ledger showing colonial trade rising from £2.25 million in 1895 to £24 million in 1925, offering the figures as proof of imperial benefit while giving no wages, population or share of the returns for the colonial producers it depicts. - **Date:** 1926 - **Period:** [Interwar](https://propagandaarchive.org/collection/#era=interwar) - **Made by:** Empire Marketing Board (United Kingdom) - **Region:** [Western and Central Europe](https://propagandaarchive.org/collection/#region=western-central-europe) - **Country:** [United Kingdom](https://propagandaarchive.org/collection/#country=united-kingdom) - **Medium:** [Poster](https://propagandaarchive.org/collection/#medium=poster) - **Issuer type:** [State](https://propagandaarchive.org/collection/#actor=state) - **Regime:** [Baldwin Government](https://propagandaarchive.org/collection/#regime=baldwin-government) - **Leader:** [Stanley Baldwin](https://propagandaarchive.org/collection/#leader=stanley-baldwin) - **Audience:** [Domestic public](https://propagandaarchive.org/collection/#audience=domestic-public) - **Purpose:** [Persuade or win support](https://propagandaarchive.org/collection/#purpose=persuade-support) - **Themes:** [Empire and colonialism](https://propagandaarchive.org/collection/#theme=empire-colonialism), [Economy and finance](https://propagandaarchive.org/collection/#theme=economy-finance), [Race and ethnicity](https://propagandaarchive.org/collection/#theme=race-ethnicity) - **Techniques:** [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Card stacking](https://propagandaarchive.org/techniques/card-stacking/) - **Source:** Identified Openly sourced: the speaker is who they say they are - **Source:** [Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Jungles_Today,_Goldmines_Tomorrow.png), retrieved September 27, 2026 - **Rights:** Public domain (Commons: PD-US expired; Empire Marketing Board Crown copyright expired) E. McKnight Kauffer for the Empire Marketing Board, c. 1926-27 ## Text on the object Original (English) · read from the image, not independently checked ``` JUNGLES TO-DAY ARE GOLD MINES TO-MORROW. TROPICAL AFRICAN COLONIES = IN ACCOUNT WITH = THE HOME COUNTRY GOODS WE SOLD GOODS WE RECEIVED 1895 - £2,250,000 1895 - £2,000,000 1905 - £4,500,000 1905 - £3,000,000 1910 - £8,750,000 1910 - £5,250,000 1915 - £9,500,000 1915 - £10,500,000 1925 - £24,000,000 1925 - £20,250,000 GROWING MARKETS FOR OUR GOODS E. McKnight Kauffer ``` The artist's name at the bottom centre is printed very small and faint; transcribed with medium confidence, consistent with the attribution already in this entry's license/notes fields. [← Nanyang Brothers Tobacco advertisement: "Chinese people love Chinese goods" (Chinese Mail, Hong Kong, 1925)](https://propagandaarchive.org/collection/nanyang-brothers-tobacco-chinese-love-chinese-goods-1925/) [不澈底的重建 (An Incomplete Reconstruction), Beiyang Huabao no. 116 →](https://propagandaarchive.org/collection/beiyang-huabao-incomplete-reconstruction-1927/) ## Using the same techniques - [Gold solidus of Constantine I, reverse RESTITVTORI LIBERTATIS](https://propagandaarchive.org/collection/solidus-constantine-i-restitutori-libertatis-0313/) (0313 · Glittering generalities) - [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (0538 · Transfer, Glittering generalities) - [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (1649 · Transfer, Glittering generalities) - [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (1789 · Plain folks, Glittering generalities) - [Proclamation by the Queen in Council, to the Princes, Chiefs, and People of India (printed sheet, Allahabad, 1 November 1858)](https://propagandaarchive.org/collection/queens-proclamation-to-the-people-of-india-1858/) (Nov 1, 1858 · Glittering generalities, Scapegoating) - [The Great Battle of Ansong Ford: The Valor of Captain Matsuzaki](https://propagandaarchive.org/collection/ansong-ford-toshikata-1894/) (1894 · Glittering generalities) - ['The Congress Cross or "Swastik"' (Pickings from the Hindi Punch, Bombay, February 1896)](https://propagandaarchive.org/collection/hindi-punch-congress-swastik-1896/) (Feb 1896 · Transfer, Glittering generalities) - [Un combate en el río Zapote (A Fight on the Zapote River), Blanco y Negro](https://propagandaarchive.org/collection/un-combate-en-el-rio-zapote-1898/) (Jul 9, 1898 · Transfer, Glittering generalities)