---
title: '''Deutsche! Wehrt Euch! Kauft nicht bei Juden!'' (Germans! Defend yourselves! Don''t buy from Jews!): SA and SS men post a boycott sign, Berlin'
url: https://propagandaarchive.org/collection/kauft-nicht-bei-juden-boycott-1933/
description: A uniformed SA man presses a large sign to a shop window while an SS man in cap and swastika armband stands beside him and a woman looks on.
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

[!['Deutsche! Wehrt Euch! Kauft nicht bei Juden!' (Germans! Defend yourselves! Don't buy from Jews!): SA and SS men post a boycott sign, Berlin](https://propagandaarchive.org/collection/images/kauft-nicht-bei-juden-boycott-1933.jpg)](https://propagandaarchive.org/collection/images/kauft-nicht-bei-juden-boycott-1933.jpg)

# 'Deutsche! Wehrt Euch! Kauft nicht bei Juden!' (Germans! Defend yourselves! Don't buy from Jews!): SA and SS men post a boycott sign, Berlin

A uniformed SA man presses a large sign to a shop window while an SS man in cap and swastika armband stands beside him and a woman looks on. The sign reads 'Deutsche! Wehrt Euch! Kauft nicht bei Juden!' and smaller notices are pasted around it. The slogan casts Jewish shopkeepers as a threat the German public must 'defend' itself against, and names a whole group as the target.

- **Date:** April 1, 1933
- **Period:** [Interwar](https://propagandaarchive.org/collection/#era=interwar)
- **Made by:** NSDAP and SA (national boycott of Jewish-owned businesses, 1 April 1933)
- **Region:** [Western and Central Europe](https://propagandaarchive.org/collection/#region=western-central-europe)
- **Country:** [Nazi Germany](https://propagandaarchive.org/collection/#country=nazi-germany)
- **Medium:** [Photograph](https://propagandaarchive.org/collection/#medium=photograph)
- **Issuer type:** [Party](https://propagandaarchive.org/collection/#actor=party)
- **Regime:** [Nazi Germany](https://propagandaarchive.org/collection/#regime=nazi-germany)
- **Leader:** [Adolf Hitler](https://propagandaarchive.org/collection/#leader=adolf-hitler)
- **Audience:** [Domestic public](https://propagandaarchive.org/collection/#audience=domestic-public)
- **Purpose:** [Mobilize or secure compliance](https://propagandaarchive.org/collection/#purpose=mobilize-comply)
- **Themes:** [Race and ethnicity](https://propagandaarchive.org/collection/#theme=race-ethnicity), [Economy and finance](https://propagandaarchive.org/collection/#theme=economy-finance)
- **Techniques:** [Scapegoating](https://propagandaarchive.org/techniques/scapegoating/) [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)
- **Regime:** [Nazi Germany](https://propagandaarchive.org/regimes/nazi-germany/)
- **Leader:** [Adolf Hitler](https://propagandaarchive.org/regimes/nazi-germany/#adolf-hitler)
- **Source:** Identified Openly sourced: the speaker is who they say they are
- **Source:** [Wikimedia Commons (Bundesarchiv, Bild 102-14468)](https://commons.wikimedia.org/wiki/File:Bundesarchiv_Bild_102-14468,_Berlin,_NS-Boykott_gegen_j%C3%BCdische_Gesch%C3%A4fte.jpg), retrieved September 29, 2026
- **Rights:** CC BY-SA 3.0 DE (German Federal Archives) Bundesarchiv, Bild 102-14468 / Georg Pahl / CC-BY-SA 3.0

## Text on the object

Original (German) · read from the image, not independently checked

```
Deutsche!
Wehrt Euch!
Kauft nicht bei Juden!

[illegible: several smaller notices pasted around the main sign]
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
Germans!
Defend yourselves!
Don't buy from Jews!

[illegible: several smaller notices pasted around the main sign]
```

The wording of the main sign matches the Bundesarchiv caption. The small notices are too small to read at this resolution.

[← 閩浙贛省蘇維埃銀行壹圓 (Fujian-Zhejiang-Jiangxi Soviet Bank, one-yuan note, 1933)](https://propagandaarchive.org/collection/min-zhe-gan-soviet-bank-one-yuan-1933/) [Ein Volk, ein Führer, ein Ja (One People, One Leader, One Yes) →](https://propagandaarchive.org/collection/ein-volk-ein-fuehrer-ein-ja-1933/)

## Using the same techniques

- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (1632 · Scapegoating, Fear appeal)
- [Ondersoeckt de Geesten, ofse van den Duyvel syn, of niet (the De Witt brothers as devils)](https://propagandaarchive.org/collection/ondersoeckt-de-geesten-de-witt-devils-1672/) (1672 · Scapegoating, Name-calling)
- [Proclamation by the Queen in Council, to the Princes, Chiefs, and People of India (printed sheet, Allahabad, 1 November 1858)](https://propagandaarchive.org/collection/queens-proclamation-to-the-people-of-india-1858/) (Nov 1, 1858 · Glittering generalities, Scapegoating)
- [De Vlamingen aan de Negers van den Congo (The Flemings to the Negroes of the Congo)](https://propagandaarchive.org/collection/de-vlamingen-aan-de-negers-van-den-congo-1885/) (1885 · Scapegoating)
- [The Radical Programme, No. 4: Dismemberment of the Empire (Gladstone & Co. auction India), St Stephen's Review Presentation Cartoon](https://propagandaarchive.org/collection/radical-programme-selling-india-st-stephens-review-1891/) (Oct 31, 1891 · Fear appeal, Scapegoating)
- ["England and the War in South Africa" (Der wahre Jacob, 1899)](https://propagandaarchive.org/collection/war-and-capitalism-der-wahre-jacob-1899/) (Dec 5, 1899 · Card stacking, Scapegoating)
- ["Negro Rule" vampire cartoon with sworn affidavit](https://propagandaarchive.org/collection/negro-rule-vampire-1900/) (Jul 4, 1900 · Accusation in a mirror, Fear appeal, Scapegoating). Content note: Racist "Negro Rule" caricature.
- [Японский Император и его лукавые доброжелатели (The Japanese Emperor and His Cunning Well-Wishers): Russian Russo-Japanese War print](https://propagandaarchive.org/collection/japanese-mikado-cunning-well-wishers-1904/) (1904 · Name-calling, Scapegoating)
