---
title: Keep 'em Shooting!
url: https://propagandaarchive.org/collection/keep-em-shooting-mead-schaeffer-1943/
description: Painted low-angle view of a U.S. medium tank firing, a flag painted on its hull and a crewman at the machine gun.
section: Collection
---

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3. Keep 'em Shooting!

[![Keep 'em Shooting!, 1943 US poster: Painted low-angle view of a U.S. medium tank firing, a flag painted on its hull](https://propagandaarchive.org/collection/images/keep-em-shooting-mead-schaeffer-1943.jpg)](https://propagandaarchive.org/collection/images/keep-em-shooting-mead-schaeffer-1943.jpg)

# Keep 'em Shooting!

Painted low-angle view of a U.S. medium tank firing, a flag painted on its hull and a crewman at the machine gun, rolling over a fallen flag marked with a black cross, under the red slogan 'Keep 'em Shooting!'. The technique is faint: the flag on the tank and the flattened enemy flag set the armed forces' success against the slogan's call to keep up production (transfer).

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
KEEP 'EM SHOOTING!
ORDNANCE DEPARTMENT, U. S. ARMY
[signature:] Mead Schaeffer
[imprint:] U. S. GOVERNMENT PRINTING OFFICE : 1943—O—[illegible]
```

[← Keep 'em flying! (General Arnold on the Havoc)](https://propagandaarchive.org/collection/keep-em-flying-gen-arnold-havoc-1943/) [Keep him flying! Buy war bonds →](https://propagandaarchive.org/collection/keep-him-flying-buy-war-bonds-1943/)

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