---
title: 'Keep ''Em Smiling! Help War Camp Community Service: Morale Is Winning the War'
url: https://propagandaarchive.org/collection/keep-em-smiling-war-camp-community-service-1918/
description: A charcoal-style drawing shows a soldier, a marine and a sailor smiling with their arms around one another, above the slogan 'Keep 'em smiling!'
section: Collection
---

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3. Keep 'Em Smiling! Help War Camp Community Service: Morale Is Winning

[![Keep 'Em Smiling! Help War Camp Community Service: Morale Is Winning the War, 1918 US poster: A charcoal-style drawing shows](https://propagandaarchive.org/collection/images/keep-em-smiling-war-camp-community-service-1918.jpg)](https://propagandaarchive.org/collection/images/keep-em-smiling-war-camp-community-service-1918.jpg)

# Keep 'Em Smiling! Help War Camp Community Service: Morale Is Winning the War

A charcoal-style drawing shows a soldier, a marine and a sailor smiling with their arms around one another, above the slogan 'Keep 'em smiling!' and the emblem of War Camp Community Service. The tell is the quoted maxim 'morale is winning the war', a broad claim offered without detail of what the donated money buys.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
M. LEONE
BRACKER
1918

keep 'em
smiling!

help
War Camp
Community Service

[emblem, circular: WAR CAMP COMMUNITY SERVICE]

" morale is winning the war "

UNITED WAR WORK CAMPAIGN
```

The artist's signature and year are lettered at lower left of the drawing. The last line is partly cropped at the bottom edge of the scan; the visible letters read 'UNITED WAR WORK CAMPAIGN'.

[← Twenty Sheep to Equip and Clothe Each Soldier. Boys and Girls Can Help. Join a Sheep Club](https://propagandaarchive.org/collection/join-a-sheep-club-twenty-sheep-1918/) [Keep It Coming: Waste Nothing (Gen. John J. Pershing) →](https://propagandaarchive.org/collection/keep-it-coming-waste-nothing-pershing-1918/)

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