---
title: 'Keep It Coming: Waste Nothing (Gen. John J. Pershing)'
url: https://propagandaarchive.org/collection/keep-it-coming-waste-nothing-pershing-1918/
description: A line of lorries marked 'food' climbs a snowy road past a greatcoated soldier who gestures them onward, above a quotation attributed to General John J.
section: Collection
---

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3. Keep It Coming: Waste Nothing (Gen. John J. Pershing)

[![Keep It Coming: Waste Nothing, 1918 US poster: A line of lorries marked 'food' climbs a snowy road past a greatcoated soldier](https://propagandaarchive.org/collection/images/keep-it-coming-waste-nothing-pershing-1918.jpg)](https://propagandaarchive.org/collection/images/keep-it-coming-waste-nothing-pershing-1918.jpg)

# Keep It Coming: Waste Nothing (Gen. John J. Pershing)

A line of lorries marked 'food' climbs a snowy road past a greatcoated soldier who gestures them onward, above a quotation attributed to General John J. Pershing about feeding soldiers at the front and the women and children behind the lines. The tell of testimonial is the commander's name attached to a household request to waste nothing, with the soldier and supply column linking kitchen thrift to the front.

## Propaganda techniques used in this poster

[Testimonial](https://propagandaarchive.org/techniques/testimonial/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
KEEP it COMING
"We must not only
feed our Soldiers
at the front but
the millions of
women & children
behind our lines"
Gen. John J. Pershing

WASTE NOTHING

UNITED STATES FOOD ADMINISTRATION
```

[← Keep 'Em Smiling! Help War Camp Community Service: Morale Is Winning the War](https://propagandaarchive.org/collection/keep-em-smiling-war-camp-community-service-1918/) [Suomen Mies ja Nainen! Äänestä Kansallista Kokoomuspuoluetta! (political postcard of the National Coalition Party) →](https://propagandaarchive.org/collection/kokoomus-suomen-mies-ja-nainen-1918/)

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