---
title: 'Keep it up brother: This war''s not won by a damn sight!'
url: https://propagandaarchive.org/collection/keep-it-up-brother-1943/
description: 'Production-drive poster: a helmeted soldier in red tones twists toward the viewer with a pistol raised, a shell burst behind him.'
section: Collection
---

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3. Keep it up brother: This war's not won by a damn sight!

[![Keep it up brother: This war's not won by a damn sight!, 1943 US poster: Production-drive poster](https://propagandaarchive.org/collection/images/keep-it-up-brother-1943.jpg)](https://propagandaarchive.org/collection/images/keep-it-up-brother-1943.jpg)

# Keep it up brother: This war's not won by a damn sight!

Production-drive poster: a helmeted soldier in red tones twists toward the viewer with a pistol raised, a shell burst behind him, under 'KEEP IT UP BROTHER' and 'THIS WAR'S NOT WON BY A DAMN SIGHT!'. The soldier's combat effort is set as the model for workers (transfer), and 'not won' warns against slackening (a mild fear-appeal).

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/) [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (English) · read from the image, not independently checked

```
KEEP IT UP BROTHER
THIS WAR'S NOT WON BY A DAMN SIGHT!
WAR PRODUCTION BOARD
War Production Drive Headquarters
WASHINGTON, D. C. A-33
[imprint: U. S. GOVERNMENT PRINTING OFFICE : 1943-O-513767]
WAR PRODUCTION DRIVE COMMITTEE
[signature: Clayton Knight]
```

[← Keep It on Him - Register a Navy War Bond Allotment](https://propagandaarchive.org/collection/keep-it-on-him-navy-war-bond-allotment-1943/) [Keep out malaria mosquitoes, repair your torn screens →](https://propagandaarchive.org/collection/keep-out-malaria-mosquitoes-1943/)

## More propaganda examples that use the same techniques

- [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer)
- [Clay cylinder with the Ehulhul inscription of Nabonidus, king of Babylon, describing work on three temples](https://propagandaarchive.org/collection/cylinder-nabonidus-ehulhul-inscription-555bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial)
- [Glazed-brick panel with a striding lion, from Babylon (reign of Nebuchadnezzar II)](https://propagandaarchive.org/collection/ishtar-gate-panel-striding-lion-nebuchadnezzar-ii-604bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Limestone relief block of Ramesses II wearing the White Crown, a jubilee relief from his temple at Herakleopolis](https://propagandaarchive.org/collection/jubilee-relief-ramesses-ii-herakleopolis-met-05-4-256/) (New Kingdom Egypt · 0000 · Transfer)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Egyptian alabaster jar inscribed with the name of Xerxes the Great in four languages (Old Persian, Elamite, Babylonian, Egyptian), 486 to 466 BCE](https://propagandaarchive.org/collection/xerxes-jar-four-languages-486bce/) (Achaemenid Empire · 0000 · Transfer)