---
title: Keep the Home Front Pledge
url: https://propagandaarchive.org/collection/keep-the-home-front-pledge-1944/
description: A young woman in a striped blouse and apron raises her right hand as if taking an oath, in front of a blue circle with stars.
section: Collection
---

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3. Keep the Home Front Pledge

[![Keep the Home Front Pledge, 1944 US poster: A young woman in a striped blouse and apron raises her right hand as if taking](https://propagandaarchive.org/collection/images/keep-the-home-front-pledge-1944.jpg)](https://propagandaarchive.org/collection/images/keep-the-home-front-pledge-1944.jpg)

# Keep the Home Front Pledge

A young woman in a striped blouse and apron raises her right hand as if taking an oath, in front of a blue circle with stars, beside a 'Food Fights for Freedom' card. Below, yellow panels ask for paying no more than ceiling prices and full ration points. The oath gesture and everyday housewife figure frame compliance as a personal pledge (plain-folks, glittering-generalities).

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Plain folks](https://propagandaarchive.org/techniques/plain-folks/)

## Text on the object

Original (English) · read from the image, not independently checked

```
KEEP THE
HOME FRONT PLEDGE
Pay no more than Ceiling
Prices
Pay your Points in full
PRODUCE AND CONSERVE
SHARE AND PLAY SQUARE
FOOD FIGHTS for freedom
[imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1944—O—571209
```

[← Join the WAC now!](https://propagandaarchive.org/collection/join-the-wac-now-1944/) ["Krvniki, čas obračuna prihaja!" (Executioners, the time of reckoning is coming!), Slovene Partisan leaflet →](https://propagandaarchive.org/collection/krvniki-cas-obracuna-prihaja-partisan-leaflet-1944/)

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