--- title: Keep Tuberculosis Out of Your Swine url: https://propagandaarchive.org/collection/keep-tuberculosis-out-of-your-swine-1917/ description: A dense text poster with three photographs of hogs and cattle sets out how tuberculosis spreads to swine and lists preventive steps. section: Collection --- 1. [Home](https://propagandaarchive.org/) 2. [Collection](https://propagandaarchive.org/collection/) 3. Keep Tuberculosis Out of Your Swine [![Keep Tuberculosis Out of Your Swine, 1917 US poster: A dense text poster with three photographs of hogs and cattle sets out](https://propagandaarchive.org/collection/images/keep-tuberculosis-out-of-your-swine-1917.jpg)](https://propagandaarchive.org/collection/images/keep-tuberculosis-out-of-your-swine-1917.jpg) # Keep Tuberculosis Out of Your Swine A dense text poster with three photographs of hogs and cattle sets out how tuberculosis spreads to swine and lists preventive steps: pasteurize milk fed to hogs, keep hogs from untested dairy cows, and clear infected herds. The financial-loss framing ('costs hog raisers millions of dollars annually') and the word 'plague' supply its fear appeal, alongside a free bulletin offer. ## Propaganda techniques used in this poster [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) ## Text on the object Original (English) · read from the image, not independently checked ``` KEEP TUBERCULOSIS OUT OF YOUR SWINE THIS PREVENTABLE DISEASE COSTS HOG RAISERS MILLIONS OF DOLLARS ANNUALLY INSPECTION AFTER SLAUGHTER SHOWED THAT ONE OUT OF FOUR OF THESE SEEMINGLY HEALTHY HOGS HAD TUBERCULOSIS. HOGS MAY APPEAR TO BE THRIFTY AND WELL AND YET HARBOR THE DISEASE. FOLLOW UP YOUR SLAUGHTERHOUSE RECORDS. Certain Packing Houses and Buyers are Beginning to Avoid Districts Where Tuberculosis is Common, or to Buy Hogs Subject to Post-mortem Examination, with any Loss Falling on the Producer HOW TO PREVENT THIS COSTLY PLAGUE Cook or Pasteurize All Milk or Milk Products Fed to Hogs Raw milk from a tuberculous cow will sooner or later certainly carry the germs of tuberculosis to your hogs. A little care will prevent this. [caption] TUBERCLE BACILLI IN RAW MILK, BUTTERMILK, OR WHEY ARE PARTICULARLY DANGEROUS. TUBERCULOSIS STARTING IN A YOUNG PIG IS LIABLE TO BECOME SERIOUS AND GENERAL BEFORE THE ANIMAL IS READY FOR MARKET AND SEND THE HOG TO THE FERTILIZER TANK. Scald all skimmed milk, buttermilk, or whey. Even boiling will not lessen their feeding value. Either scalding, boiling, or pasteurizing—that is, heating to 145° F. and holding at that temperature for 30 minutes—will kill all germs of tuberculosis and also render harmless stray germs of many other animal diseases. No farmer, unless his herd is tuberculin tested and free from tuberculosis, should feed his skimmed milk raw to his swine. He is taking an unnecessary risk of having them rejected at the slaughterhouse. Raw skimmed milk and buttermilk from creameries and whey from cheese factories are particularly dangerous. If there happens to be only one tuberculous herd on the creamery route, the skimmed milk from that farm may spread tubercle bacilli through all the milk in the skimmed-milk tank. Cook all raw milk taken home from the creamery. Better yet, join with your neighbors in insisting that the creamery shall pasteurize skimmed milk before it is delivered. Such pasteurization prevents the creamery from becoming a distributing point for animal diseases, the germs of which get into milk. If your creamery delivers pasteurized skimmed milk, see that your own cans are sterilized before you take your share. The little raw milk left in your own cans may contaminate the pasteurized milk furnished by the creamery. [… remaining text omitted: centre-column paragraph on raw garbage and offal] Keep Hogs Away From Dairy Cows Not Tuberculin Tested The droppings of tuberculous cows, especially of those in which the disease is of long standing, are almost certain to contain large numbers of tubercle bacilli. [caption] IF ANY OF THESE COWS HAVE TUBERCULOSIS, THE HOGS FOLLOWING THEM AND ROOTING IN BEDDING AND DROPPINGS ARE CERTAIN TO GET THE DISEASE. Hogs having access to manure or bedding from such cows are almost certain to get the disease. The safest plan is to keep your hogs absolutely away from your dairy cattle unless your herd has been tuberculin tested and is known to be free from tuberculosis. The risk more than offsets any feeding advantage. [… remaining text omitted: right-column paragraph on steers] GET RID OF TUBERCULOUS HOGS—START WITH A CLEAN HERD [… remaining text omitted: body paragraphs of the lower panel] Send for Farmers' Bulletin No. 781, "Tuberculosis of Hogs." This Bulletin, which the Department of Agriculture will send free on application to any farmer, contains a complete discussion by expert veterinarians and pathologists of the nature and financial importance of this disease. It gives methods for detecting the disease and simple directions for preventing infection of herds and getting rid of the disease once it has gotten into your swine. U. S. DEPARTMENT OF AGRICULTURE WASHINGTON, D. C. ``` Body text is very small; a few caption words are uncertain. Order: left, centre, right column. Omitted to fit the 4000-character limit: two column paragraphs (centre: raw garbage; right: steers) and the lower panel's body paragraphs; headlines kept. Tiny lower-right imprint illegible. [← Keep This Hand of Mercy at Its Work: War Fund Week, One Hundred Million Dollars](https://propagandaarchive.org/collection/keep-this-hand-of-mercy-at-its-work-war-fund-week-1917-1919/) [Kill the Rat! The Most Destructive and Dangerous of Animal Pests →](https://propagandaarchive.org/collection/kill-the-rat-us-department-of-agriculture-1917/) ## More propaganda examples that use the same techniques - [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written. - [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers. - [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal) - [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling) - [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms. - [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal) - [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered. - [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)