---
title: Lend a Hand on the Land
url: https://propagandaarchive.org/collection/lend-a-hand-on-the-land-1939/
description: Photographed hands, one gripping the other wrist inside a black circle, sit above text asking spare-time volunteers to help bring in the harvest for pay.
section: Collection
---

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3. Lend a Hand on the Land

[![Lend a Hand on the Land, 1939 UK poster: Photographed hands, one gripping the other wrist inside a black circle, sit above](https://propagandaarchive.org/collection/images/lend-a-hand-on-the-land-1939.jpg)](https://propagandaarchive.org/collection/images/lend-a-hand-on-the-land-1939.jpg)

# Lend a Hand on the Land

Photographed hands, one gripping the other wrist inside a black circle, sit above text asking spare-time volunteers to help bring in the harvest for pay. The fear appeal is the stated consequence: part of the harvest 'will be lost to the nation unless you help', with ships and food supply at stake in a 'critical period of the war'.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (English) · read from the image, not independently checked

```
LEND A HAND ON THE LAND

THIS YEAR'S HARVEST MUST BE AN ALL-TIME RECORD-
more ships must be released and we must have enough food to
carry us through what may well be the critical period of the
war. The farmers have planned and worked magnificently.
But it takes twenty pairs of hands to deal with what one pair
has sown. Part of this year's vital harvest will be lost to
the nation unless you help by spending some of your spare
time on the land. You will receive payment for your labour.

In Towns: apply to your Employment Exchange or Citizens Advice
Bureau for the address of War Agricultural Executive Committee.
In Country: to Women's Institute or Women's Voluntary Service.

PRINTED FOR H.M. STATIONERY OFFICE BY CHROMOWORKS LTD., LONDON. 51-3636.
```

[← 打死汪精衛，打死漢奸們！ (Beat Wang Jingwei to death, beat the traitors to death!), Kangweijun Pictorial vol. 1 no. 3](https://propagandaarchive.org/collection/kill-wang-jingwei-kangweijun-pictorial-1939/) [Lend a Hand With War Savings →](https://propagandaarchive.org/collection/lend-a-hand-with-war-savings-1939/)

## More propaganda examples that use the same techniques

- [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written.
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)
- [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms.
- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
- [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)