---
title: Let's get in and pitch to smash the son-of-a-sun
url: https://propagandaarchive.org/collection/lets-get-in-and-pitch-oldsmobile-1942/
description: Cartoon of a crowd of factory workers hurling artillery shells at a fleeing caricatured Japanese officer with round glasses.
section: Collection
---

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3. Let's get in and pitch to smash the son-of-a-sun

**Content note:** Caricature of a Japanese officer with exaggerated teeth and round glasses, the racialised wartime depiction, with the slur-adjacent phrase 'son-of-a-sun' in the headline. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was)

[![Let's get in and pitch to smash the son-of-a-sun, 1942 US poster: Cartoon of a crowd of factory workers hurling artillery](https://propagandaarchive.org/collection/images/lets-get-in-and-pitch-oldsmobile-1942.jpg)](https://propagandaarchive.org/collection/images/lets-get-in-and-pitch-oldsmobile-1942.jpg)

# Let's get in and pitch to smash the son-of-a-sun

Cartoon of a crowd of factory workers hurling artillery shells at a fleeing caricatured Japanese officer with round glasses, bared teeth and a rising-sun cap badge, with the slogan 'Let's go everybody - keep 'em firing!' The enemy is drawn as a grimacing caricature (name-calling) and the production workers appear as ordinary men acting together (plain-folks).

## Propaganda techniques used in this poster

[Name-calling](https://propagandaarchive.org/techniques/name-calling/) [Plain folks](https://propagandaarchive.org/techniques/plain-folks/)

## Text on the object

Original (English) · read from the image, not independently checked

```
LET'S GET IN
AND PITCH-

TO SMASH THE
SON-OF-A-SUN!

LET'S GO EVERYBODY
-KEEP 'EM FIRING!

[imprint:] COPYRIGHT, 1942 - OLDSMOBILE DIVISION, GENERAL MOTORS CORPORATION, LANSING, MICHIGAN   -10-   LITHO IN U. S. A.
```

[← Let's fly this flag by New Year's: everybody at least 10% in war bonds](https://propagandaarchive.org/collection/lets-fly-this-flag-by-new-years-treasury-1942/) [Let's give him enough and on time →](https://propagandaarchive.org/collection/lets-give-him-enough-and-on-time-rockwell-1942/)

## More propaganda examples that use the same techniques

- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Passional Christi und Antichristi: the emperor kisses the pope's foot (leaf 'Antichristus')](https://propagandaarchive.org/collection/passional-christi-antichristi-emperor-kisses-pope-1521/) (Electoral Saxony · 1521 · Name-calling, Card stacking)
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Ondersoeckt de Geesten, ofse van den Duyvel syn, of niet (the De Witt brothers as devils)](https://propagandaarchive.org/collection/ondersoeckt-de-geesten-de-witt-devils-1672/) (Dutch Republic · 1672 · Scapegoating, Name-calling)
- [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (Great Britain · 1746 · Name-calling, Transfer)
- [The North Briton, No. XLV, 23 April 1763 (John Wilkes), opening page](https://propagandaarchive.org/collection/north-briton-no-45-wilkes-1763/) (Kingdom of Great Britain · Apr 23, 1763 · Name-calling)
- [The Bloody Massacre perpetrated in King Street Boston on March 5th 1770 by a party of the 29th Regt.](https://propagandaarchive.org/collection/revere-bloody-massacre-king-street-1770/) (Province of Massachusetts Bay · Mar 1770 · Name-calling, Card stacking). Content note: Hand-coloured engraving of bloodied dead and wounded colonists after soldiers fired on a crowd.
- [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (France · 1791 · Name-calling, Transfer)