---
title: Let's get this shield up! Buy extra war bonds today - 4th War Loan
url: https://propagandaarchive.org/collection/lets-get-this-shield-up-4th-war-loan-1944/
description: Wide window-display card showing a red, white and blue shield in a house window reading 'We bought extra war bonds, 4th War Loan'.
section: Collection
---

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3. Let's get this shield up! Buy extra war bonds today - 4th War Loan

[![Let's get this shield up! Buy extra war bonds today - 4th War Loan, 1944 US poster: Wide window-display card showing a red](https://propagandaarchive.org/collection/images/lets-get-this-shield-up-4th-war-loan-1944.jpg)](https://propagandaarchive.org/collection/images/lets-get-this-shield-up-4th-war-loan-1944.jpg)

# Let's get this shield up! Buy extra war bonds today - 4th War Loan

Wide window-display card showing a red, white and blue shield in a house window reading 'We bought extra war bonds, 4th War Loan', beside the line 'Let's get this shield up!' and a banner 'Buy extra war bonds today'. The shield stands for neighbours who have already bought, so a household without one is visibly outside the group (bandwagon), and the shield borrows flag colours and stars (transfer).

## Propaganda techniques used in this poster

[Bandwagon](https://propagandaarchive.org/techniques/bandwagon/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
WE BOUGHT EXTRA WAR BONDS
4TH WAR LOAN

...LET'S GET THIS
SHIELD UP!

BUY EXTRA WAR BONDS TODAY

[imprint:] ☆ U. S. GOVERNMENT PRINTING OFFICE : 1943—O—563251   WFD 878
```

[← Let'em have it: buy extra bonds](https://propagandaarchive.org/collection/lets-em-have-it-buy-extra-bonds-4th-war-loan-1944/) [Let's go! Our quota is $ ____ 6th War Loan →](https://propagandaarchive.org/collection/lets-go-our-quota-is-sixth-war-loan-1944/)

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