---
title: Let's go! Where's that landing boat?
url: https://propagandaarchive.org/collection/lets-go-wheres-that-landing-boat-1944/
description: 'Navy poster for landing-craft producers: a helmeted soldier with a rifle climbs a cargo net, mouth open, under the quoted shout ''Let''s go!'
section: Collection
---

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3. Let's go! Where's that landing boat?

[![Let's go! Where's that landing boat?, 1944 US poster: Navy poster for landing-craft producers](https://propagandaarchive.org/collection/images/lets-go-wheres-that-landing-boat-1944.jpg)](https://propagandaarchive.org/collection/images/lets-go-wheres-that-landing-boat-1944.jpg)

# Let's go! Where's that landing boat?

Navy poster for landing-craft producers: a helmeted soldier with a rifle climbs a cargo net, mouth open, under the quoted shout 'Let's go! Where's that landing boat?' A blue panel addressed to producers is signed by Rear Admiral E. L. Cochrane. The soldier's voice and the panel's appeal to meet schedules are a testimonial, with urgency as a mild fear-appeal.

## Propaganda techniques used in this poster

[Testimonial](https://propagandaarchive.org/techniques/testimonial/) [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (English) · read from the image, not independently checked

```
"LET'S GO!
WHERE'S
THAT
LANDING
BOAT?"
TO ALL PRODUCERS OF LANDING CRAFT: The Battle for the Beaches is on! Invasion Craft are needed to put our armed forces ashore to meet and crush the enemy. Meet your schedules! Beyond the beachheads lie the roads to Victory!
Rear Admiral E. L. COCHRANE, USN
CHIEF OF THE BUREAU OF SHIPS
[signature: HOWARD SCOTT]
[imprint: U.S. GOVERNMENT PRINTING OFFICE 1944-O-678739]
[imprint: OFFICIAL NAVY POSTER, INDUSTRIAL INCENTIVE DIVISION, NAVSHIPS 4-A]
```

[← Let's go! Our quota is $ ____ 6th War Loan](https://propagandaarchive.org/collection/lets-go-our-quota-is-sixth-war-loan-1944/) [Let's See! →](https://propagandaarchive.org/collection/lets-see-better-longer-easier-1944/)

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