---
title: Let's top it by New Years
url: https://propagandaarchive.org/collection/lets-top-it-by-new-years-1941/
description: 'Typographic poster in cream and yellow on black: a very large ''top'' fills the upper part, cut off at the right edge.'
section: Collection
---

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3. Let's top it by New Years

[![Let's top it by New Years, 1941 US poster: Typographic poster in cream and yellow on black](https://propagandaarchive.org/collection/images/lets-top-it-by-new-years-1941.jpg)](https://propagandaarchive.org/collection/images/lets-top-it-by-new-years-1941.jpg)

# Let's top it by New Years

Typographic poster in cream and yellow on black: a very large 'top' fills the upper part, cut off at the right edge, with 'BY NEW YEARS' in yellow capitals below. The sheet names no product or sponsor, only the artist Metzig. The text asks the reader to join a shared effort to reach a goal by a date; the technique is faint and the object of the drive is not stated.

## Propaganda techniques used in this poster

[Bandwagon](https://propagandaarchive.org/techniques/bandwagon/)

## Text on the object

Original (English) · read from the image, not independently checked

```
top
BY
NEW
YEARS
METZIG
[imprint: illegible small print at lower right edge]
```

The word 'top' is cut at the right edge of the sheet. NARA titles the poster "Let's top it by New Years".

[← Let's put the heat on the Axis "retreat"! Payroll savings](https://propagandaarchive.org/collection/lets-put-the-heat-on-the-axis-retreat-payroll-savings-1941/) ['Daitōa sensō ni kachinukō!!' (Let's win the Greater East Asia War!) fuel-saving poster, Aichi →](https://propagandaarchive.org/collection/lets-win-greater-east-asia-war-poster-1940s/)

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- [Consult of the doctors on the grave illness of the Grand Sultan (Consult vande medicijnen inde swaere siekte vanden grooten Sultaen)](https://propagandaarchive.org/collection/consult-of-the-doctors-sick-sultan-antwerp-1683/) (Spanish Netherlands · 1683 · Transfer, Bandwagon)
- ["Jackson ticket" with Hickory tree motto, Baltimore (1828)](https://propagandaarchive.org/collection/jackson-ticket-hickory-tree-1828/) (United States · 1828 · Bandwagon, Transfer)
- [Democratic tickets, "Go it, ye Cripples!" and "Stop Van!!!" (Ohio electors, Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-stop-van-van-buren-1836/) (United States · 1836 · Name-calling, Bandwagon)
- [Democratic ticket, "Going the whole hog" (Ohio electors for Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-whole-hog-van-buren-1836/) (United States · 1836 · Bandwagon)
- ["Political race course - Union Track - fall races 1836"](https://propagandaarchive.org/collection/political-race-course-union-track-harrison-1836/) (United States · 1836 · Bandwagon, Name-calling). Content note: Partisan caricature of named politicians that uses the epithet 'Black Dan' for Daniel Webster and regional stereotypes in the speech balloons.
- ["Grand match between the Kinderhook poney and the Ohio ploughman", April 1836](https://propagandaarchive.org/collection/grand-match-kinderhook-poney-ohio-ploughman-harrison-1836/) (United States · Apr 1836 · Transfer, Bandwagon)
- ['The People's Line -- Take care of the Locomotive', Whig woodcut, 1840](https://propagandaarchive.org/collection/peoples-line-take-care-of-the-locomotive-1840/) (United States · 1840 · Bandwagon)
- ['The Fox Chace', Whig cartoon of Van Buren hunted by cider-barrel hounds, 1840](https://propagandaarchive.org/collection/the-fox-chace-van-buren-harrison-childs-1840/) (United States · 1840 · Name-calling, Bandwagon)